Pundits aren't chosen for impartiality, it tends to be the opposite and they'll favour someone with a connection to one of the sides playing. It's not like he's the referee and his bias has any bearing outside of the sheer SEETHE going on here.
Bradford playing to their strengths is the obvious thing to do, it's not indecent or shameful unless the rules of football were subtly changed in the last few days.
A lot of rich people donate a lot of money outside of these things, and it's proven that celebrity involvement drives up the donations. As mentioned, you're free to watch a different channel.
Come to think of it I did see the wrasslin' in there years ago which was on the rink itself but it was covered, so it should be alright. Long Johns for style if not function it is.