Unless we're really stupid, we wouldn't make initial offers at the maximum we're willing to pay so if Gunnarsson is negotiating with a club that waited until the 11th hour to try and resign him he's well entitled to as far as I can see.
He's arguably more of a goalscorer than King if the stats are indication; according to their Wiki pages, Harewood has scored exactly the same amount of goals as Marlon King, but played 49 matches fewer.
All this means is that instead of people calling it the FA Cup and not mentioning E.On at all, they'll be calling it the FA Cup and not mentioning Budweiser at all.