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Nice straw man you’ve built there. So is the plan to drop down to L1 if it’s not getting to the Prem? Saying we won’t sign players while we’re losing money is saying we won’t ever sign players. There aren’t enough revenue increases and cost cuts to do that.

Again, there are no sustainable clubs at this level.

His rationale is we don’t have three years to wait to become competitive.

Classic response when you’ve got no response. If we onboard people at this price and revenue doesn’t drop then it’s a win no matter how many band managers are upset. If we don’t then he’ll need to look at pricing. One of the issues we’ve had apparently is boxes all being sold out and unable to...

Chill AF just doesn’t beat around the bush (insert vagina joke here)

And maybe that’s what Doug wants to change. We know he’s out there networking for a sponsor at the very least. Norwich have the likes of Lotus on board, no reason we couldn’t do similar with local businesses.

Dating a Dutch girl I know this all too well.

I just think that’s his personality. He’s blunt and moany.

Does it matter? They could sell them for £1 and be up from last year. Just like the ST prices it’s very simple maths: if we get more revenue this year from the same number of people Doug is right. Otherwise he’s not.

In what way is having 22 spare boxes you can sell zero gain?

You think people will be happy after six years of progress if when we put prices up we go backwards?

Cashflow forecasts are absolutely a thing in business. It’s extremely unlikely Vik doesn’t go. We already have bids in. We can always sell below £20m if push comes to shove. But waiting means everyone knows how much you’ve got and raises their prices. It’s not risk free. Not to mention you...

Because mostly they’re just lonely boys who don’t know how to talk to women.

Why?

CLTV will be significantly higher, so you can afford a high CAQ.

Yes but that’s separate from also putting a team out. King needs to decide if the clubs route to profitability is in the PL or L1 and create a squad accordingly.

The club will never make money at this level.

Are we seriously saying we can’t buy anyone until Vik goes? Not even a couple of mill as push comes to shove we could sell to Lisbon immediately?

Me if Hamer signs:

This is the thing. He’s making big gambles that will hurt him if they don’t pay off. But that’s the deal with being the owner I guess.