Like everything else people should absolutely do it if they mean it. Jumping on a bandwagon then laughing at a racist joke the next week is the frustrating thing
Kasey is right. Walk the walk. All this bollocks about changing FB profile pictures, songs, wearing a certain shirt. Take ownership of it and challenge it
I should imagine there are thousands of now old people who marched against racism back in the day. The only real racist demographic is those that have missed the evolutionary process of standing upright