And so the penny drops.
It's as much to do with immigration and kids not being beaten as it is with Grand Theft Auto, Eminem's latest album, or anything else people don't like and decide to conveniently use as a crutch for an argument.
Let's avoid blaming immigrants, we've already had the nonsensical 'PC gone mad' argument that gave me a headache just trying to follow the logic behind it.
I thought the people looting shops were opportunistic, but blaming the hypothetical invention for manufactured outrage that is political correctness knocks kids ram-raiding Currys into a cocked hat.
Why? Apart from Hoffman being a Cov fan and the insinuation that he has connections (with no guarantee that people with financial smarts would get involved in something as reckless as football finance) what about it gives you such faith?
A team that can't afford to buy a half-share in an existing stadium is meant to look at buying land, planning permission and building an entire new one?
Maybe if we're priced out of a deal for Le Fondre we can nab Edinson Cavani instead.
Anyone who attended the Norwich kickabout last week can tell you that Murphy's got a gob on him. Agree with Rob that the armband shouldn't be needed, the more communication the better.
The football we are trying to play demands patience from the supporters as much as it does from the players. If you have the ball the opposition can do little but chase after all; today we missed the necessary support up top to make real use of the possession, but this won't always be the case.