No groups. Each team gets a randomly chosen set of fixtures of varying difficulty based on the pot system, then get points as normal and are ranked in one big table that you see above.
tbf I think he's probably maximised revenue
If it was priced £25 adults, £15 kids and it sold out that would make significantly less money than it will with 26k @ £37.
Have you counted all the dots individually or is that just a guess?
I suspect the club may have a slightly better idea of how many tickets they themselves have sold...