Agree with him on ‘other events’ being horrendously priced. But he’s using it as a wildly out of touch comparison, and just another pants justification.
It’s lose lose for him. There are some strange Cov fans who’d whinge that he’s not in the Cov end while he’s actually at the game as, you know, he’s head over heels for CCFC! And he’d be in big trouble from Sheff U POV for fraternising with the enemy!