Get good people in to run the gaff, keep your top assets tied down to contracts with 2 years or more so you don't get gang raped come sale time to maximise revenue from the football side of the business.
Not massively I wouldn't have thought, not so much that I'd spunk 10M on him, it's not like he's going to improve massively and get you a fat sell on fee.
Playing in Europe and spanking teams week in week out Vs getting pumped in the pissing rain every week
Also
The mills of Burnley vs the beaches of Lisbon**...