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I personally wouldn't regularly pay it, hence why I got a season ticket. If I couldn't make every game I would pick and choose, and choose the cheaper games

My point all along - What are you basing the claim that they're "too expensive" on?

They're currently sat in 17th with a wage bill as high as ours

And our tickets are usually cheaper than they are now Its almost like ticket pricing has almost zero impact on crowd numbers

Why aren't they selling out every game?

Doesn't sound like a very well run club then does it?

Watford isn't a Cat A game for them. Their highest adult tickets would be £37 if it was. Fair enough though, they are cheaper that us. And yet are currently getting lower crowds than us

Such as who?

Do we know what is average? I'm certain my point stands anyway. We certainly aren't being reckless with spending

Lets use Middlesbrough as an example to compare to Hypothetical 30k crowd. All at adult prices for ease of comparison. City cat A+ vs Boro cat A CCFC Standard season ticket income 24000 @ £19 = £456k Matchday ticket income 6k @ £45 = £270K Total ticket income = £726k MFC Standard season...

So its fine to fleece loyal season ticket holders but not the occasionals?

What is it then?

The cheapest Middlesbrough season was over £200 more than our standard ones

Our ticket revenue is almost certainly currently at the highest level in our history. Our wage bill is one of the lowest in the division We have a modern ground for which we receive all of the income. Yet we’re still making a loss. Why? Because the game has been completely distorted by the...

Midweek game

We’re not. Leeds charged us the same last year didn’t they?

But there has to be a calculation. When selling anything a business doesn’t just pluck a figure out of the air. Most agree £45 is too much, so what should it be any why?

What are others using then? What do you think a maximum ticket price should be and why?

What, you want an Amazon voucher or something?

I don’t disagree. However the club are using traditional supply and demand to calculate ticket prices. What do you suggest they use instead?