Not the NEC but the site of the proposed Hs2 interchange at Middle Bickenhall.
http://www.mypostcodefinder.co.uk/west-midlands/solihull/0hj-middle-bickenhill-lane.html
I reckon the road triangle to the East of the station would be developed for leisure & housing if the interchange ever gets built.
I thought the same & they got slapped down by the FA. In fact I am certain Fisher made some comment about 9 miles (which is the distance of the HS2 interchange site from Coventry city centre) but I'm damned if I can find a link, a gold star to anyone who can track that comment down.
Where did I say losses? Break even is fine, there are clear benefits to ownership, I mean you are not going to pay for a seat or match day entertainment are you.
They haven't announced any sponsors yet and it was CSF that supported them, CCC are building a different project, though I agree it is implausible there's been no coordination between the 3 parties (and the Higgs charity too).
Its all being done so Grendull can't point out that Grimsby's ground is in Cleethorpes.
The company are putting in £55M to build a leisure complex including the ground.
http://www.bbc.co.uk/news/uk-england-humber-37293985
It doesn't look like a cast iron plan yet, there is opposition.