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Reflecting on his answers I'm impressed he comes across as someone who won't have a gun put to his head. Obviously with some of the less popular decisions time will tell if he's right and priced it right. The fact the boxes sold out in 12 hours with a waiting list tells you they were too cheap...

Based on Saddlebrains past he's as good as on the team sheet for the first match!

Said it a few times above I think this will be a route.

So still only a 1/5th of match day income.

Also their on field product is shit.

Sorry all the folks crying about corporate increases have cleared the fund out. Unfortunately all the mini violins are sold out too...

I'm not saying that but the fact is we are a top 6 side as of last season. There is way too much transfer business to happen before either of us could say otherwise. If we decided to risk it and not sell hamer or vik you'd argue we'd have to be seen as top 6 again.

The fact is we finished in the top 6. What happens with Gyok and Hamer is yet to be seen and if they are sold how the fees are reinvested is yet to be seen. You aren't dealing in facts.

Mid table? I get you are emotional but we made the playoffs last year...

Its a fairly small revenue stream vs season tickets isn't it?

10% discounts here and there fine but not the prices they were.

So we are still providing L2 prices!

They backtracked slightly but will have increased revenue no doubt.

Going round in circles on this. Similar to the season ticket stuff there will be loads of noise and when it settles the likelihood is it will be fine.

As I said before if they don't sell them out for the whole season they will do match day packages that will carry a premium too. I do think a decent number will still be sold I doubt the club will lose money. May not make more.

King wasn't here last seasons that isn't a mistake he has to live with. The price is the price. If we go down the price will be reduced and no doubt people who couldn't afford championship football in a box will come back.

Well King will soon find out won't he! If they end up vacant it won't impact the atmosphere. Obviously would lose cash on it but it's his call.

They can still watch the club they aren't priced out of going. They have had multiple years of a cheap box in the championship. Its up to them if its worth it or not.