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depends which way you look at it. Players thrive on atmosphere hence why the last 2 seasons at the arena have been the best and connection between players and fans is great. Before that the atmosphere has been shocking which coincides with poor league position. money doesn’t bring automatic success.

We’re not other clubs. you keep pointing out we have the best atmosphere in the league. the club have ensured we don’t next season. Sunderland have one or the worse atmospheres. says it all

I go through turnstile 18-21 every game and always a steward as you walk in standing between the 2 turnstiles

You obviously don’t go games then. They have a steward inside the concourse at each turnstile too.

There’s already stewards standing at each turnstile. So wouldn’t cost any more. They have too many stewards in my opinion. You have 50 stood in the tunnel between away and home fans.

Not really. You have a steward watching the light system. Comes up Amber they check the ticket. Simple really

If that’s the case why bump up the kids season ticket so much in other parts of the ground?

that’s what stewards or turnstile staff should be checking using the light system as people walk in. It’s not hard to police, instead they’ve gone down a route of impacting fans with kids for no reason

you still get it do you? There’s probably 1000+ fans who are impacted massively by this. If the club want to stamp out people using kids tickets then they should police the turnstile better (I.e actually use the turnstile lights) instead they are forcing 1000 fans if not more into a family...

club haven’t read the room at all and very short sighted in this. Record season ticket sales when sisu were still here back in august. Instead of using that and just slightly increasing prices, they’ve gone down the route of Doug king is god he can do no wrong. If sisu had pulled this same stunt...

hasnt been the case since I’ve been taking my son up since 2017. season ticket been included with jsb

I guarantee the atmosphere will be nowhere near as good as this season and that will impact the team. they talk about the 12th man. now they are pricing many out of it. plus just seeing the cringe video from king has wound me up even more.

its never been the case why I’ve been taking my eldest up since 2017. not sure where you’re getting your info from.

???? I’ve had my season ticket in block 19 for years especially with my eldest. Always been a jsb and price always been the same with the Jsb membership. Unsure what you mean by that sentence? For fans who’ve sat in the same seat for years with kids should have been some consideration.

Only in the family zone

so my kids can’t seat where they’ve sat for years because the club want to force us in a different part of the ground. this applies to a lot where I am too.

Only in the family area. Not anywhere else

you for real? I’m in block 19 with my 2 boys (8 & 12). They love it in there. Get good view and the atmosphere. Now we have to move to the corner otherwise I can’t afford to go. I’ve sat there for years along with my eldest. That’s whose been shafted.

Plus jsb is £50 on top of the season ticket. Where’s the incentive to get kids a jsb membership.

Are they? Most I’ve seen are fuming in the replies. And rightly so. We’ve been shafted big time