The underlying issue is not what is happening this season.
Ticket prices are historically high. Compare prices in the 80s /90s to today and we are paying more with inflation factored in.
For example 1980 League Cup Semi-final. Arguably a A+ match cost £4 in the west end. £23 quid today.
£5.50 seat. £31.35.
Think we're kind of missing the actual issue. There's a bigger question around the price of football ticket being supressed below market value and that's going to become the bigger issue.
We have a mindset that football is a working class sport and therefore ticket prices should be set at a certain level. However increasingly those in charge are not of that mindset. We've seen in the last couple of decades and increased focus on hospitality and that focus now seems to include getting the most you can out of casual fans.
We've seeing top clubs putting in conditions to make life difficult for season ticket holders so they can reclaim the seats to sell to tourists or casual fans who will happily pay a premium.
The CEO of Live Nation was talking about this recently and point out that courtside seats for the NBA go into the thousands and this should be the model other clubs & sports should be looking to emulate.
World Series tickets, which is currently taking place, are going for over $10K.
Think if we don't have this discussion with those in charge we're just going to see things get worse and worse but I'm not sure the conversation from the fans side can just be 'twenty is plenty' or similar as that runs the risk of just being ignored.