Astute
Well-Known Member
Simon Gilbert yesterday said it looks like the present naming rights contract ends next year. This is something of great value. Or at least would be if our club was playing there. Could this be the main reason that our club was offered free rent for this season and only 100k the next two?
So down to values. The rights should be worth at least 1k a day without our club there. Treble it if we are. There could be a deal done at these rates. Could even be a sliding rate depending what division we are in. It is all about brand recognition. The company I work for spends a 7 figure sum each year promoting what we make where I work. And that is in this country alone. Whatever deal is struck would be income. So if ACL managed to get a deal of 0.5m without our club and 1m when our club returns they would be able to secure a loan if forced to refinance the loan which the JR is all about. This could be the reason that SISU have been holding onto the 590k for so long in hope of ACL running out of money.
ACL have invested all income into the arena and paying down the debt so far. I see there being no change in this. A 15 year deal could have the arena paid for. This should mean that a peppercorn rent is available with F+B included. It isn't what SISU want though.
Will SISU be taking all this into consideration? Will they put another bid in for Higgs where they keep to what they agree? How much would it make the Higgs share worth? Much more than the 5.5m they tried to sell it to SISU for if the info about the naming rights is correct. The higgs share and bringing our club home would be worth millions to SISU each year with a debt free stadium.
Or I suppose they could build their own stadium elsewhere.
So down to values. The rights should be worth at least 1k a day without our club there. Treble it if we are. There could be a deal done at these rates. Could even be a sliding rate depending what division we are in. It is all about brand recognition. The company I work for spends a 7 figure sum each year promoting what we make where I work. And that is in this country alone. Whatever deal is struck would be income. So if ACL managed to get a deal of 0.5m without our club and 1m when our club returns they would be able to secure a loan if forced to refinance the loan which the JR is all about. This could be the reason that SISU have been holding onto the 590k for so long in hope of ACL running out of money.
ACL have invested all income into the arena and paying down the debt so far. I see there being no change in this. A 15 year deal could have the arena paid for. This should mean that a peppercorn rent is available with F+B included. It isn't what SISU want though.
Will SISU be taking all this into consideration? Will they put another bid in for Higgs where they keep to what they agree? How much would it make the Higgs share worth? Much more than the 5.5m they tried to sell it to SISU for if the info about the naming rights is correct. The higgs share and bringing our club home would be worth millions to SISU each year with a debt free stadium.
Or I suppose they could build their own stadium elsewhere.