City Football Development Director Steve Waggott was the special guest of the Sky Blue Trust at its’ meeting at The Squirrel Pub on Monday March 4th. Waggott gave a brief resume of his career to date describing himself as a “failed footballer”, who went on to major in Sports Science before getting into football administration at Charlton Athletic where he met City CEO Tim Fisher. He recalled being shown around the Ricoh shortly after the SISU takeover by then Chairman Ray Ranson and thinking what a great facility it was. At the time he wasn’t aware that the club never actually owned the stadium. He went on to talk about how the game had changed in recent years and that how football was now driven by revenue. He talked about the new Football Fair play Rules (FFP) where clubs can now only spend 65% of overall revenue on football salaries. He alluded to the legacy issues of players on large salaries on long contracts which clubs struggle to afford. He described his role as a conduit between the owners and the football side of the operation. A job he thoroughly enjoys describing Coventry City as “a great club with great tradition”. Waggott then went on to take questions from the floor. He explained that the search for a new manager had seen application whittled down from 70 to 4 and that shortlist would be down to 2 within a couple of days. He advised those attending to not pay any heed to the supposed shortlist published on a BBC website that day. When asked about his relationship with owner Joy Seppalla he explained that he was her “Minister for football” and reported on all football detail and did all the bidding for funds for new players. He recognised that a lot of mistakes had been made in the past and that Seppalla was now a lot closer to the day to day running of the business. He looked after the football and Tim Fisher was responsible for the strategic pathway. He said that the minimum position that CCFC should be in was mid table in the Championship and building from there. He admitted that a club of this size should not be in League 1. When asked about transfer policy last season when it was clear to most that the club would struggle to retain its Championship place he said that in January 2012 the club had to make a decision who to keep Jutkiewicz or Keogh and it was decided to retain Keogh. He felt that not signing Marlon King in summer of 2011 was a mistake and for the sake of an extra £150000 in wages we could still have been a Championship club. Going back to the Manager position he felt that the job at CCFC was incredibly attractive and that he was going for the best person available even if that meant they were already at another club. Asked about length of contracts and in particular that of David Bell he confirmed that it was the decision of the former Chairman Ken Dulieu to award Bell a long contract as he felt that made him a more lucrative asset. He explained that he had tried his best to keep David McGoldrick at the club and that the club were actually paying him around £2k in salary with the rest being paid by Nottingham Forest .Ipswich had purportedly offered him substantially more and the club just couldn’t compete with that. Asked about plans to bring salaries below the 65% of total revenue Waggott advised that there would be movement of players whose contract was up. There would also need to be an element of contract compromise with some players and then bringing in players at an affordable level. He admitted it was going to be very tough. Asked about the situation of Kevin Kilbane leaving the club he advised the meeting that Kilbane had reached the point where he was unable to train and perform at the desired level and it was mutually agreed that it was best for all parties to go their separate ways. Waggott explained that caretaker manager Lee Carsley had a good knowledge of the Under 21 squad due to the coaching work he had done with them previously. This was reflected for example in his use of players such as Callum Wilson. Asked about Gary McSheffrey who some at the meeting felt was past his best Waggott felt that he brought invaluable experience to the team but conceded he had lost some of his pace but felt he still had a key part to play. One of the audience then invited Waggott to join him and his friends at a game at the Ricoh and sit with them in the block next to Singers Corner to view the game as a fan rather than an administrator. He was happy to do so and agreed to make arrangements to do this. He was adamant that the on-going problems off the field were not affecting the players. He described them as professionals who just got on and do their job. Asked about match pricing he felt that the club had to achieve a balance between looking after its season ticket holders who had made their commitment and also offering discounts and promotional offers. He felt that attracting children to games was paramount. He explained that the club was looking to get the Academy graded as category 2 in order for it to be able to compete with other Midland clubs. He was very hopeful following a thorough assessment by the appropriate body that this would be the case. He felt that it was a collective effort in getting the club back to where it should be. When asked how committed he was to the cause. He replied that he was here at Coventry as long as people wanted him. He mentioned that the support at Coventry never fails to amaze him but he knew he had a massive challenge on his hands. A member of the audience commented that it was nice for him to be so open and honest and that if there was a message to some of his other colleagues that he could take back that it was that the fans were fed up of “spin” and that we just wanted honesty. Waggott recognised that the Trust was a legally constituted organisation that had a key role to play. He talked about his time at Charlton and the close links forged with supporter groups there and felt this was the way forward at CCFC with open positive meaningful dialogue and more formalised communication. The meeting closed withal those in attendance agreeing that it had been an informative and enjoyable gathering despite the difficult prevailing situation.
City Football Development Director Steve Waggott was the special guest of the Sky Blue Trust at its’ meeting at The Squirrel Pub on Monday March 4th. Waggott gave a brief resume of his career to date describing himself as a “failed footballer”, who went on to major in Sports Science before getting into football administration at Charlton Athletic where he met City CEO Tim Fisher. He recalled being shown around the Ricoh shortly after the SISU takeover by then Chairman Ray Ranson and thinking what a great facility it was. At the time he wasn’t aware that the club never actually owned the stadium. He went on to talk about how the game had changed in recent years and that how football was now driven by revenue. He talked about the new Football Fair play Rules (FFP) where clubs can now only spend 65% of overall revenue on football salaries. He alluded to the legacy issues of players on large salaries on long contracts which clubs struggle to afford. He described his role as a conduit between the owners and the football side of the operation. A job he thoroughly enjoys describing Coventry City as “a great club with great tradition”. Waggott then went on to take questions from the floor. He explained that the search for a new manager had seen application whittled down from 70 to 4 and that shortlist would be down to 2 within a couple of days. He advised those attending to not pay any heed to the supposed shortlist published on a BBC website that day. When asked about his relationship with owner Joy Seppalla he explained that he was her “Minister for football” and reported on all football detail and did all the bidding for funds for new players. He recognised that a lot of mistakes had been made in the past and that Seppalla was now a lot closer to the day to day running of the business. He looked after the football and Tim Fisher was responsible for the strategic pathway. He said that the minimum position that CCFC should be in was mid table in the Championship and building from there. He admitted that a club of this size should not be in League 1. When asked about transfer policy last season when it was clear to most that the club would struggle to retain its Championship place he said that in January 2012 the club had to make a decision who to keep Jutkiewicz or Keogh and it was decided to retain Keogh. He felt that not signing Marlon King in summer of 2011 was a mistake and for the sake of an extra £150000 in wages we could still have been a Championship club. Going back to the Manager position he felt that the job at CCFC was incredibly attractive and that he was going for the best person available even if that meant they were already at another club. Asked about length of contracts and in particular that of David Bell he confirmed that it was the decision of the former Chairman Ken Dulieu to award Bell a long contract as he felt that made him a more lucrative asset. He explained that he had tried his best to keep David McGoldrick at the club and that the club were actually paying him around £2k in salary with the rest being paid by Nottingham Forest .Ipswich had purportedly offered him substantially more and the club just couldn’t compete with that. Asked about plans to bring salaries below the 65% of total revenue Waggott advised that there would be movement of players whose contract was up. There would also need to be an element of contract compromise with some players and then bringing in players at an affordable level. He admitted it was going to be very tough. Asked about the situation of Kevin Kilbane leaving the club he advised the meeting that Kilbane had reached the point where he was unable to train and perform at the desired level and it was mutually agreed that it was best for all parties to go their separate ways. Waggott explained that caretaker manager Lee Carsley had a good knowledge of the Under 21 squad due to the coaching work he had done with them previously. This was reflected for example in his use of players such as Callum Wilson. Asked about Gary McSheffrey who some at the meeting felt was past his best Waggott felt that he brought invaluable experience to the team but conceded he had lost some of his pace but felt he still had a key part to play. One of the audience then invited Waggott to join him and his friends at a game at the Ricoh and sit with them in the block next to Singers Corner to view the game as a fan rather than an administrator. He was happy to do so and agreed to make arrangements to do this. He was adamant that the on-going problems off the field were not affecting the players. He described them as professionals who just got on and do their job. Asked about match pricing he felt that the club had to achieve a balance between looking after its season ticket holders who had made their commitment and also offering discounts and promotional offers. He felt that attracting children to games was paramount. He explained that the club was looking to get the Academy graded as category 2 in order for it to be able to compete with other Midland clubs. He was very hopeful following a thorough assessment by the appropriate body that this would be the case. He felt that it was a collective effort in getting the club back to where it should be. When asked how committed he was to the cause. He replied that he was here at Coventry as long as people wanted him. He mentioned that the support at Coventry never fails to amaze him but he knew he had a massive challenge on his hands. A member of the audience commented that it was nice for him to be so open and honest and that if there was a message to some of his other colleagues that he could take back that it was that the fans were fed up of “spin” and that we just wanted honesty. Waggott recognised that the Trust was a legally constituted organisation that had a key role to play. He talked about his time at Charlton and the close links forged with supporter groups there and felt this was the way forward at CCFC with open positive meaningful dialogue and more formalised communication. The meeting closed withal those in attendance agreeing that it had been an informative and enjoyable gathering despite the difficult prevailing situation.
Top man. I'm not usually hoodwinked easily so I hope that I've not been here. I know words can be cheap, but appears to be reasoned and well rounded responses. Whatever our plight, he is not the cause and good luck to him.
Kept Keough instead of Juke Absoloute Madness Strikers who can score are few and far between.
Oh yeah I forgot how good a defender Keough was lol
Kept Keough instead of Juke Absoloute Madness Strikers who can score are few and far between.
Keough for me was one of the best defenders we've had since relegation.