Here is the inconvenient truth here. Despite the feel good factor of owning the stadium it is a mistake. It’s a loss making money pit. Renting was the sweet spot. Decent revenues with little cost. The CBS could easily turn out to be a massive mill stone around our neck.
Not necessarily true. Could be true, but I’d imagine based on the forecasts DK/the club are looking at, DK thinks the stadium is worth owning rather than renting. DK will have factored risk into this, ie if forecasts are off by x%, how does this impact the overall analysis (net present value of the arena/club). If this wasn’t DK’s view, he ultimately wouldn’t have done a deal to buy the ground.
Also massively depends on the rental agreement and what the club were managing to earn as revenue vs what was stadium revenue retained by Frasers. Also it is worth remembering and thinking about what could happen if we couldn’t agree a suitable rental deal. Removing risks in the business model is a good idea if cost effective.
Also lots of other tangible and intangible benefits of owning the stadium. In terms of branding and commercials (eg advertising, sponsorship), I’d think owning the ground has only improved the perception of our brand (also due to us winning football matches). Feel good factor equals more ticket sales, more merch sales, which equals easier conversations with sponsors, advertisers, kit manufacturers. Other benefits include how the club has seemingly been able to better use the arena on match days (fan village), moving of away fans/more home fan seating, better control of bookings of the arena and conference centre etc. Of course, winning football matches creates this positive loop too though.
So whilst the arena has historically always been loss making, this does not mean it always will be. The arena has never had an average attendance of 30k for a full season, so there’s a good start at turning things around.
Ultimately we’re not close enough to the numbers and the internal management information and assumptions to know the answer. So not saying you are necessarily wrong, but there are lots of things to think about for which we only have a snippet of information.
From what I have seen based on the club’s finances and footballing performances, which have both improved since DK has taken over, I’m happy to give DK the benefit of the doubt in that he’s trying to do the right thing for the club and that the deal to buy the arena was the best option for the club.