27,600 +2,000 = 29,600 even if they were all new so I'd say not
In all seriousness, I'd guess most of those buying attended a number of games last season. Also some away fans on midweek or teams like Millwall/Hull etc rarely get close to selling out so that would be enough of a drop off to take it below. I'd think we could put another 1,000 on the average though to 28,600 which is decent. If we blend the extra between season tickets and matchday as being £20 a ticket plus F&B, then that 1,000 is worth over £0.5m.