Our ST prices are fine, a small increase would be accepted, although as I have to buy 4 it will sting regardless.
The issue we have is matchday prices, they are too high, especially the £25 for young kids, no other club comes close to that. We only have 7500 general admission tickets to sell every week, and we only did that 4 times all season - 3 of which came at the end of the season with the inevitable surge in demand. The average number of matchday tickets sold to home fans is only about 4500. I think an increase in ST prices is likely as matchday ticket sales can't be bringing in much over and above ST revenues. I think we need to look at this balance a bit.