SISU are doing the only thing they can do as LN said above. There is no other strategy when you cant/wont fund further internal monies, cant find other outside investors, no buyers matching SISU expectations and no assets to hang our hat on. The club has thrown away money for decades, leaving us with substantial losses even after discounting the debt by £35m once already. It simply cannot go on and someone had to get a grip of it and turn this club around or have no club.
The issues I have are :
It should have been the strategy from the start. SISU would go into other businesses and immediately be cutting back costs reducing overheads and losses. From a purely financial perspective a football club is no different from any other business.... it has sales, it has a product, it has costs the biggest of which is wages (like many other businesses), it has overheads, in this case it rents the property but that isnt so different to 1000's of other businesses, it needs to show a profit and it needs to minimise debt, like many businesses its owners have advanced money to support it. So why oh why let someone who didnt recognise that run the club by gambling on getting in a players on the less than 20% chance of promotion or real success. From a purely financial view what we did when they took over made no sense
There was a real opportunity to get everyone on side when they took over. SISU could have at that point done pretty much as they needed to with the finances and whilst we would not have liked it we would have accepted it to a great degree. That acceptance was never going to happen 2 years later after bringing in a couple of players, maintaining a squad we couldnt afford, expectation had changed. They timed it wrongly and communicated it even worse.
We as fans look at other clubs, see them spend, expect our owners to do the same. They have chosen a different path and in many ways i see what they are doing and think well it is what has to be done. The issue I have is the wrong timing and the total lack of communication. Those other clubs are going to feel a lot of pain in months that come and few will have the solace of any real success. I truly believe we will see some big clubs fold in the top 4 leagues
This club has been a total financial mess for decades - we simply cannot continue in that way. Someone had to get to grips with it or the club was gone for ever. It was always going to hurt, it was always going to mean disappointing the fans! That is the stark realism of our situation. We are still far from being safe in that respect. It is simply no good saying we need to spend this or that - we cannot afford it ! Spend a million on a player, ok, then pay him £10k pw for 3 years ..... that is £2.6m paid out with no guarantee of income improving ..... thats more losses £2.6m and more debt £2.6m ........ and thats just on one player! - to put in context think Eastwood and the success he brought us. In the real world someone please explain how we fund that, please explain the imperative why an owner should fund that. Turn it around, we expect owners to pay more into the club but then see many complain that they themselves shouldnt pay 53p more pw on their season ticket
We dont know the strategy......... it hasnt been explained. Are we building the academy ? if so to what purpose? Do we have the funds to do it? Are we letting the first team find its own level in the leagues to build from there? What are we doing with the signings/contracts we made this season? How are we retaining the young players? Is the purchase of any interest in stadium or ACL viable any time soon? .......... and many many more questions ............. communication! communication! communication! ...............
The FFP rules will take affect on all clubs ........ eventually. I think we are ahead of the game in that respect but it hasnt been done to match the rules. It has been done because that was the only course of action left to us....... you didnt need to be a business genius to know that. Did SISU choose that course..... partly but in the end they ran out of choices..... there was no alternative. Do I think that was good proactive management by Board or SISU ....... no ...... it was reactive and late
SISU have made some big mistakes, they have got things wrong in many ways.......... but I think those that say SISU got it all wrong are mistaken. As with any other business the owners make good and bad decisions - SISU or the Board are no different. I think folk mistake financial fire fighting for financial mismanagement ....... sometimes you have to do what you have to do just so the business survives ....... so far it has survived. What irks the fans is that it hasnt met their expectations - more involved than just SISU in arriving at that disappointment I feel.
Right now for me the jury is out on SISU to a degree until I know what happens by the start of next season. I do not support them, I think in many ways they have brought the fans dislike/distrust on themselves but i do understand some of the things being done with the finances. Would I like new owners ...... yes because they have broken the link to the fans that wont be repaired...... but do i want new owners to ruin the finances, increase debt and losses by going back to the ways that got us here - absolutely not