As an aside, what do we think the extra cost brings us? If we increase by £100 it's only my opinion of course, but I suspect we'll lose 1-2,000 supporters from last year, based on what is going on in the world. 13,000 was a record number, so if the drop off is in the middle at 1,500 and still sell 11,500 at the higher price. Of those I would (guess) half are concessions or kids.
Assuming half of the losses are also kids and concessions which I think is less likely but to be fair to the argument, then my back of a fag packet calculations mean we lose 750 x £350 and gain 5,750 x £100 so lose £262,500 and gain £575,000 - net £312,500. Of that vat is 20% leaving £260,416 which is one player at £5k per week (Hillsner or DaCosta - take your pick). Ok I'm being flippant and a bit disingenuous, as we could still sign a dud regardless, but careful recruitment is just as key and of our increasing 2nd tier total revenue, which I think is around £20m this season (someone better on finances like OSB could speculate better than I have) then it's of lower significance. In fact 2 extra games on Sky for being a fun place with good atmosphere would generate the same revenue.