skybluesam66
Well-Known Member
On announcing poor results they have stated their target customers
Ladbrokes is pursuing a different strategy to that of its competitors by focussing on customer service and the occasional punter, who will not necessarily hunt for the best odds.
Mr Clayton said: "The bookmaker's strategy is to focus on the 'recreational punter', in other words the still soft and malleable, unhardened gamblers out there.
"These people do not know what the right odds should be, so it is easier to build a fat win margin into the bookmaker's terms."
http://www.bbc.co.uk/news/business-36099387
Ladbrokes is pursuing a different strategy to that of its competitors by focussing on customer service and the occasional punter, who will not necessarily hunt for the best odds.
Mr Clayton said: "The bookmaker's strategy is to focus on the 'recreational punter', in other words the still soft and malleable, unhardened gamblers out there.
"These people do not know what the right odds should be, so it is easier to build a fat win margin into the bookmaker's terms."
http://www.bbc.co.uk/news/business-36099387