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Norman Lockhart said:

I thought I read somewhere that “SISU” was Joy’s business philosophy and in Finnish meant something like “fight to the bitter end even when everyone thinks you are wrong”. But I just typed it into Google Translate, and quite wonderfully it just said “Go” :laugh:


(To be fair, it offered some alternatives like “perseverance”, and it’s fair to say we’ve seen a bit of that)

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Norman Lockhart said:

I thought I read somewhere that “SISU” was Joy’s business philosophy and in Finnish meant something like “fight to the bitter end even when everyone thinks you are wrong”. But I just typed it into Google Translate, and quite wonderfully it just said “Go” :laugh:



(To be fair, it offered some alternatives like “perseverance”, and it’s fair to say we’ve seen a bit of that)

Click to expand...

Norman Lockhart said:

You're right, it's perhaps the endless obsessed threads. However, I did find the unexpected translation amusing. No big deal.

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