Completed - my comment from the last question that I'll share on here: "The PL is not where my team is. The difference is entertainment and they are paying a premium price for a premium product. Unfortunately that excuses other teams in the EFL to ride the bandwagon and continue to charge high prices for an inferior product. Ticket prices should be capped at each level (eg £25 Championship, £22 L1, £20 L2)."
Thanks man, appreciate it.
Interesting comment. Unfortunately the tv money and sponsorship means that Premier League clubs no longer need the money from tickets, hence £30 cap. Clubs further down the leagues can't spare that kind of revenue stream.
Done. The big thing for me with the paradox is that you need to grasp that the supporters ARE the club. No fans, no club. And whilst we are customers, we get worse customer service than you would expect from any retailer or other entertainment industry. Unlike customers, we cannot "shop elsewhere if we don't like it"-we are a captive market, a customer for life potentially.
I meant in terms of they won't ditch Coventry City to go and support, say, Villa.It's not like deciding you don't like Tesco anymore cos of bad value and poor experiences so you shop at Asda instead.20k people over the last ten years says people can and do shop elsewhere if they don’t like it. Usually at the Bull Ring with the missus.
Will you be commenting on the price elasticity of football tickets? Much debated on here and some hard evidence would be really useful. Or is this one of those “soft” sciences?
Previous studies by Ford (2004), Porter (2007), Kemper and Breuer (2016) and Dobson and Goddard (1996) found that demand is unresponsive to price in english football.
This study is trying to understand the reasons why that is the case. Short version, can your opinion on commercialisation be used to predict your intention to attend matches.
Afternoon guys,
I'm focusing my research project on ticket prices in English football and to see how commercialisation of English football affects supporters in attending live football matches.
May interest you that the Premier League (95%) has a higher attendance utilisation than Germany (90%).
Please could you take 5 minutes to complete this short survey. It's multiple choice so no brain power needed.
Considering the impact of ticket pricing strategies on fan engagement in English football clubs.
Considering the impact of ticket pricing strategies on fan engagement in English football clubs.
I'm more than happy to respond to any questions about the survey or the project.
Cheers in advance.
Completed - my comment from the last question that I'll share on here: "The PL is not where my team is. The difference is entertainment and they are paying a premium price for a premium product. Unfortunately that excuses other teams in the EFL to ride the bandwagon and continue to charge high prices for an inferior product. Ticket prices should be capped at each level (eg £25 Championship, £22 L1, £20 L2)."
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