Ticket Prices (1 Viewer)

MSc · May 17, 2018

Afternoon guys,

I'm focusing my research project on ticket prices in English football and to see how commercialisation of English football affects supporters in attending live football matches.

May interest you that the Premier League (95%) has a higher attendance utilisation than Germany (90%).

Please could you take 5 minutes to complete this short survey. It's multiple choice so no brain power needed.

Considering the impact of ticket pricing strategies on fan engagement in English football clubs.
Considering the impact of ticket pricing strategies on fan engagement in English football clubs.

I'm more than happy to respond to any questions about the survey or the project.

Cheers in advance.

rob9872 · May 17, 2018

Completed - my comment from the last question that I'll share on here: "The PL is not where my team is. The difference is entertainment and they are paying a premium price for a premium product. Unfortunately that excuses other teams in the EFL to ride the bandwagon and continue to charge high prices for an inferior product. Ticket prices should be capped at each level (eg £25 Championship, £22 L1, £20 L2)."

MSc · May 17, 2018

rob9872 said:
Completed - my comment from the last question that I'll share on here: "The PL is not where my team is. The difference is entertainment and they are paying a premium price for a premium product. Unfortunately that excuses other teams in the EFL to ride the bandwagon and continue to charge high prices for an inferior product. Ticket prices should be capped at each level (eg £25 Championship, £22 L1, £20 L2)."

Thanks man, appreciate it.

Interesting comment. Unfortunately the tv money and sponsorship means that Premier League clubs no longer need the money from tickets, hence £30 cap. Clubs further down the leagues can't spare that kind of revenue stream.

shmmeee · May 17, 2018

MSc said:
Thanks man, appreciate it.

Interesting comment. Unfortunately the tv money and sponsorship means that Premier League clubs no longer need the money from tickets, hence £30 cap. Clubs further down the leagues can't spare that kind of revenue stream.

Will you be commenting on the price elasticity of football tickets? Much debated on here and some hard evidence would be really useful. Or is this one of those “soft” sciences?

Nonleagueherewecome · May 17, 2018

Done. The big thing for me with the paradox is that you need to grasp that the supporters ARE the club. No fans, no club. And whilst we are customers, we get worse customer service than you would expect from any retailer or other entertainment industry. Unlike customers, we cannot "shop elsewhere if we don't like it"-we are a captive market, a customer for life potentially.

shmmeee · May 17, 2018

Nonleagueherewecome said:
Done. The big thing for me with the paradox is that you need to grasp that the supporters ARE the club. No fans, no club. And whilst we are customers, we get worse customer service than you would expect from any retailer or other entertainment industry. Unlike customers, we cannot "shop elsewhere if we don't like it"-we are a captive market, a customer for life potentially.

20k people over the last ten years says people can and do shop elsewhere if they don’t like it. Usually at the Bull Ring with the missus.

lifeskyblue · May 17, 2018

Done.
I’m fairly happy with cost for season ticket and a half dozen or so away games. I didn’t go to sixfields. That principle was more important to me

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Nonleagueherewecome · May 17, 2018

shmmeee said:
20k people over the last ten years says people can and do shop elsewhere if they don’t like it. Usually at the Bull Ring with the missus.

I meant in terms of they won't ditch Coventry City to go and support, say, Villa.It's not like deciding you don't like Tesco anymore cos of bad value and poor experiences so you shop at Asda instead.

Covstu · May 17, 2018

Done, wasn’t it 20 quid limit not 30? Or is this a premier league thing?

MSc · May 17, 2018

shmmeee said:
Will you be commenting on the price elasticity of football tickets? Much debated on here and some hard evidence would be really useful. Or is this one of those “soft” sciences?

Previous studies by Ford (2004), Porter (2007), Kemper and Breuer (2016) and Dobson and Goddard (1996) found that demand is unresponsive to price in english football.

This study is trying to understand the reasons why that is the case. Short version, can your opinion on commercialisation be used to predict your intention to attend matches.

shmmeee · May 17, 2018

MSc said:
Previous studies by Ford (2004), Porter (2007), Kemper and Breuer (2016) and Dobson and Goddard (1996) found that demand is unresponsive to price in english football.

This study is trying to understand the reasons why that is the case. Short version, can your opinion on commercialisation be used to predict your intention to attend matches.

Thanks for the papers will have a read but from what you said backs me up so I’m glad on that.

Interesting hypothesis. Why do you think there’d be a link?

Earlsdon_Skyblue1 · May 17, 2018

MSc said:
Afternoon guys,

I'm focusing my research project on ticket prices in English football and to see how commercialisation of English football affects supporters in attending live football matches.

May interest you that the Premier League (95%) has a higher attendance utilisation than Germany (90%).

Please could you take 5 minutes to complete this short survey. It's multiple choice so no brain power needed.

Considering the impact of ticket pricing strategies on fan engagement in English football clubs.
Considering the impact of ticket pricing strategies on fan engagement in English football clubs.

I'm more than happy to respond to any questions about the survey or the project.

Cheers in advance.

Good survey.

Ticket pricing is the biggest reason I don't attend as many games as I would like.

No matter what some fans tell you, the prices are too much. Fair game if they want or can pay the prices all the time, but they shouldn't try to speak for the rest of us when the cost genuinely gets in the way.

Ashdown · May 18, 2018

The cost for casual and part time supporters is definitely prohibitive for many fans at League 2 level.

Nick · May 18, 2018

rob9872 said:
Completed - my comment from the last question that I'll share on here: "The PL is not where my team is. The difference is entertainment and they are paying a premium price for a premium product. Unfortunately that excuses other teams in the EFL to ride the bandwagon and continue to charge high prices for an inferior product. Ticket prices should be capped at each level (eg £25 Championship, £22 L1, £20 L2)."

The issue isn't that it's riding the bandwagon it's that they have to keep up and they don't get the big TV money to do that. Every time the TV money at the top goes up the wages go up, this means that Championship players wages go up, then League One, then League Two. Most of the lower league clubs especially have ticketing as one of their major sources of income as there is no multi million TV deal or sponsorship so that's how they have to try and cover it

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