Some massive news about Mercia, BRMB, Wyvern and Beacon. (1 Viewer)

Cov City Daytrader 87 · Jan 9, 2012

All these stations owned by Orion well be rebranded as 'Free Radio' in April. Both drivetime and breakfast will remain local despite it coming from Birmingham.

Seem likes they're followed Global whom have rebranded their stations to Heart or Capital.

http://radiotoday.co.uk/2012/01/bmrb-mercia-beacon-wyvern-to-be-free/

kieronhunt · Jan 9, 2012

One of the worst names you can think of!

Cov City Daytrader 87 · Jan 9, 2012

I know. I knew somewhere down the that Mercia could be rebranded, but 'Free Radio'?

You could just think that some people will get the wrong idea and go into an electrical store, only to be accused of shoplifting.

coundonskyblue · Jan 9, 2012

Well if they don't want to be associated with Coventry/Warwickshire anymore then I wont be listening to it. Shame as Mercia isn't too bad at the moment.

Cov City Daytrader 87 · Jan 9, 2012

Coundonskyblue it's just a name change.

coundonskyblue · Jan 9, 2012

It might well be just a name change, but its another example of how this area's losing all its identity to Brum.

Cov City Daytrader 87 · Jan 9, 2012

Orion would be foolish to get rid of Breakfast and Drivetime. If that was bad, imagine Global retained Mercia and the other stations that Orion owned Breakfast and drive would of became regional (coming from Birmingham) and the rest of the output came from London. Mercia would of been renamed as Capital FM.

Oh and I'll let you into radio secret.

Take a prsenter in Russ Morris who does the mid-morning show on Merica and BRMB. When he does a link (that is a talk after 2/3 songs) he half the time doesn't mention the stations' name and at other times he mentions 'Mercia'. What's the secret?

The links where he doesn't mention the station name is live, whilst the other links with 'Mercia' on them are pre-recorded.

coundonskyblue · Jan 9, 2012

I'm pretty sure all the east midlands stations don't even get a local breakfast show now.

cornoccfc · Jan 9, 2012

Cov City Daytrader 87 said:
Coundonskyblue it's just a name change.

Marthon---Snickers
Opal Fruit---Starburst
Jif---Cif (or is it the otherway around)

Cov City Daytrader 87 · Jan 9, 2012

Just BBC Leciester comes from Leciester Coudonskyblue. With GEM 106 (Heart before it) the station was a established east midlands station. Now if talking about Leciester Sound, Ram FM and Trent FM then you're right. Evenything moved into Trent FM building, therefore closing down Leciester and the Derby building and low behold it becomes a regional breakfast show and of course it's called Capital FM East Midlands.

Cov City Daytrader 87 · Jan 9, 2012

cornoccfc said:
Marthon---Snickers
Opal Fruit---Starburst
Jif---Cif (or is it the otherway around)

Yep bang on cornoccfc.

MatthewWallis · Jan 10, 2012

What a crap name but mercias pretty crap anyway

DH - Sky Blue · Jan 10, 2012

cornoccfc said:
Marthon---Snickers
Opal Fruit---Starburst
Jif---Cif (or is it the otherway around)

Cat Stevens --- Yusuf Islam

The Reverend Skyblue · Jan 10, 2012

Cov City Daytrader 87 said:
I know. I knew somewhere down the that Mercia could be rebranded, but 'Free Radio'?

You could just think that some people will get the wrong idea and go into an electrical store, only to be accused of shoplifting.

I hope Anthony Worrell Thompson does'nt see this

The Rev

ccfctommy · Jan 10, 2012

Local radio is crap anyway. Always has been. I listen to BBC 6 music, no Olly Murs or Sex On fire every 30 minutes on there...

We'll_live_and_die · Jan 10, 2012

ccfctommy said:
Local radio is crap anyway. Always has been. I listen to BBC 6 music, no Olly Murs or Sex On fire every 30 minutes on there...

But some pretty random crap, you must admit.

Kerrang when I'm in the car, they seem to be playing some better music this year and XFM when I'm listening to the digital radio at work.

Cov City Daytrader 87 · Jan 10, 2012

ccfctommy said:
Local radio is crap anyway. Always has been. I listen to BBC 6 music, no Olly Murs or Sex On fire every 30 minutes on there...

With local (commercial) radio it plays mainstream pop music and it female bias. With 6 music, the station leans towards wider range of music instead of the mainstream pop, plus it leans towards a male audience.

coundonskyblue · Jan 10, 2012

Regardless of your taste in music, local radio has always done a lot of community and charity work for the local area which often goes unrecognised.

Cov City Daytrader 87 · Jan 10, 2012

Ah yes! Snowball charity appeal.

coundonskyblue · Jan 10, 2012

You can bet that will all change now with the money being given to a Birmingham charity

Cov City Daytrader 87 · Jan 11, 2012

It will remain the same. Orion would have uproar from listeners in Hereford and Worcester, Shropshire, The Black Country and Coventry and Warwickshire if they do that.

Even Capital/Heart wouldn't just have all the money given to a London charity otherwise Global would be in trouble with the regulaters OFCOM.

coundonskyblue · Jan 11, 2012

They say now it will remain the same but I doubt it. Until last year I used to travel a lot to Norwich, their station used to be Radio Broadland. It was taken over by Heart FM and renamed Heart Norwich. Only a name change they said. A few months later they then merged it with their other Heart stations to become Heart East Anglia, with all local programing becoming regional programming.

Skyblueloyal · Jan 11, 2012

Can't remember the last time I listen to Mercia, when I am in my car I listen to my ipod tunes

Cov City Daytrader 87 · Jan 11, 2012

coundonskyblue said:
They say now it will remain the same but I doubt it. Until last year I used to travel a lot to Norwich, their station used to be Radio Broadland. It was taken over by Heart FM and renamed Heart Norwich. Only a name change they said. A few months later they then merged it with their other Heart stations to become Heart East Anglia, with all local programing becoming regional programming.

Regional in Breakfast and Drive, otherwise everything from London.

Nick · Jan 11, 2012

Don't bother with it, bag o shite. Corny, cheesy presenters who just annoy me.

Cov City Daytrader 87 · Jan 11, 2012

Skyblueloyal said:
Can't remember the last time I listen to Mercia, when I am in my car I listen to my ipod tunes

Maybe it's because you got a larger playlist than what get with their commercial (local-ish) radio stations.

Nick · Jan 11, 2012

Cov City Daytrader 87 said:
Maybe it's because you got a larger playlist than what get with their commercial (local-ish) radio stations.

And less competitions that are fixed and unfunny people

Cov City Daytrader 87 · Jan 11, 2012

Don't worry Nick. You won't presenters trying to be funny on Capital. It's just 10 seconds and then onto the next track.

Of course you could try Jack FM after 10 am. They have no presenters full stop.

Nick · Jan 11, 2012

Capital tend to have a lot of talking

I prefer Hillz FM, u get me blud? :claping hands:

Some massive news about Mercia, BRMB, Wyvern and Beacon. (1 Viewer)

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