I dont subscribe to any tbh but its getting more and more difficult to watch any sport without costing you. I used to watch F1 (when it was interesting), cycling, football, Golf, cricket which most of them have now gone to SS. The only one I can still get away with (sort of) is cycling on Eurosport.
I think a lot of premier league fans would disagree as they are seeing their teams spend massive amounts on players where only 5 years ago they wouldn't have dreamt it. It will obviously have an implosion point of course but I doubt a lot of fans are seeing this whilst on the gravy train.