Because look at what a little bit of investment and good management can achieve! A 32000 sellout croud and a possible £90 million payout at the end of the game. It's not rocket science is it! Incompetent fools the lot of them.
If they are watching then they wouldn't hear a single anti SISU song or chant that the self called 'better fans' were promising to deafen the TV cameras with.