Racist ... or not? (1 Viewer)

Otis · Oct 9, 2017

Dove apologises for 'racist' Facebook advertising campaign - Dove apologises for 'racist' Facebook advertising campaign

I read the story and at first my immediate reaction was that it was very dodgy. Black woman takes off her shirt to reveal a white woman underneath. This seems to be the ONLY thing the press have focused on.

When you see that the ad campaign though it is that of a black woman taking off her shirt and becoming a white woman and then of a white woman taking off her shirt and it being an Asian woman. Now for me that changes the complexion (no pun intended) of it completely.

Yeah, maybe clumsy advertising, but racist?

Is this an easy one to make a conclusion over, or will it run to eleventy billion pages?

Nick · Oct 9, 2017

So it is just women taking their shirts off to then show a woman of a different race? Why is that racist?

Sick Boy · Oct 9, 2017

The before and after picture is a bit bizarre to say the least.

richnrg · Oct 9, 2017

perhaps they should have every combination of white/black/yellow/brown/pink etc women taking their shirts off and turning into every combination of white/black etc women just to make it fair. And whilst their at it, why not take everything off, so not to be 'shirtist'

Otis · Oct 9, 2017

Nick said:
So it is just women taking their shirts off to then show a woman of a different race? Why is that racist?

I can see it if it is just a black woman turning into a white woman. Could then be deduced that a white woman is superior. The fact is though it is just showing different colours to show their products are universal. Don't see a problem with that.

As I say though, many are only focusing on the black to white only.

Deleted member 5849 · Oct 9, 2017

Sick Boy said:
The before and after picture is a bit bizarre to say the least.

Yeah, what the hell is that about?!?

Nick · Oct 9, 2017

Otis said:
I can see it if it is just a black woman turning into a white woman. Could then be deduced that a white woman is superior. The fact is though it is just showing different colours to show their products are universal. Don't see a problem with that.

As I say though, many are only focusing on the black to white only.

But then if it was white to black but would that be people outraged because "white people are priority".

Otis · Oct 9, 2017

Nick said:
But then if it was white to black but would that be people outraged because "white people are priority".

Indeed. You can surely read anything into anything.

skyblueinBaku · Oct 9, 2017

It's a lot of fuss about nothing.

Sick Boy · Oct 9, 2017

Deleted member 5849 said:
Yeah, what the hell is that about?!?

Just saw the 'normal' to dark skin one as well, oh dear

martcov · Oct 9, 2017

Are black people in any number actually offended? Or are white people telling black people that they should be offended? If it is the latter, then that in itself is racist. Would like to know how black people feel before making judgement. I am sure ( as far as I can be knowing Dove‘s campaigns ), that they are not deliberately trying to offend anyone, especially potential customers.

Deleted member 5849 · Oct 9, 2017

martcov said:
I am sure ( as far as I can be knowing Dove‘s campaigns ), that they are not deliberately trying to offend anyone, especially potential customers.

Whilst I can't be bothered looking at this in too much detail so will stay with the no opinion... I would just like to pick this up as not necessarily a defence. After all, you could buy shoe polish like the image, and I'm sure *they* weren't trying to deliberately offend people with that.

Anyway, as you were!

martcov · Oct 9, 2017

Deleted member 5849 said:
Whilst I can't be bothered looking at this in too much detail so will stay with the no opinion... I would just like to pick this up as not necessarily a defence. After all, you could buy shoe polish like the image, and I'm sure *they* weren't trying to deliberately offend people with that.

Anyway, as you were!

That is a bit different.. If they had a chicken skin colour version in African shops, I May be offended..;-)

martcov · Oct 9, 2017

Deleted member 5849 said:
Whilst I can't be bothered looking at this in too much detail so will stay with the no opinion... I would just like to pick this up as not necessarily a defence. After all, you could buy shoe polish like the image, and I'm sure *they* weren't trying to deliberately offend people with that.

Anyway, as you were!

Do they do „White Honky Polish“ for white training shoes?

Nick · Oct 9, 2017

How long ago was the shoe polish? That's old school!

Malaka · Oct 9, 2017

I remember when it kicked off after Benneton had a white baby being breast fed by a black woman 'United Colours of Benneton"

Sick Boy · Oct 9, 2017

martcov said:
That is a bit different.. If they had a chicken skin colour version in African shops, I May be offended..;-)

Lucky you, I've been described as a milk bottle before.

Otis · Oct 9, 2017

Sick Boy said:
Lucky you, I've been described as a milk bottle before.

Yeah and me a bit cheesy.

Covstu · Oct 9, 2017

I would class this as a little thoughtless and surprising how a large company which a fairly hefty advertising team and budget would fall into. Surely there needs to be checks and balances prior to launching this stuff particularly in this new 'I'm offended and outraged at everything' society?

On that page there are three examples of where it looks like they are saying white is better (without saying it). Just seems too obvious that no one would pick that up to question it!

Ashdown · Oct 9, 2017

More overplayed bullshit by sensationalist media tits looking for click bait etc. That word 'racist' will start to be demeaned altogether if it is continually overused and exaggerated. At worst this is a poorly thought out bit of marketing in the current world, that's about it really.

Captain Dart · Oct 9, 2017

Maybe they courted the controversy, face it they got a hell of a lot of publicity out of this 'incident'.

Sick Boy · Oct 9, 2017

Ashdown said:
More overplayed bullshit by sensationalist media tits looking for click bait etc. That word 'racist' will start to be demeaned altogether if it is continually overused and exaggerated. At worst this is a poorly thought out bit of marketing in the current world, that's about it really.

Or extremely effective, never thought I'd see a discussion about Dove on here.

Otis · Oct 9, 2017

Sick Boy said:
Or extremely effective, never thought I'd see a discussion about Dove on here.

Or indeed, soap!!

Astute · Oct 9, 2017

I remember the days of racism being the norm. Hardly anyone would say anything to my mates to their face. But you would hear comments every day.

Things are much better now. But there seems to be many people looking to find racism where it doesn't exist. What is wrong with everyone these days. Who gives a fuck what colour someone is?

GaryMabbuttsLeftKnee · Oct 9, 2017

I wouldn't say it's racist but given the world we live in I would definitely say it was careless & am very surprised it wasn't spotted before going live.

dutchman · Oct 9, 2017

Otis said:
Yeah, maybe clumsy advertising, but racist?

It's not a one-off though is it? That company has made the same gaffe over and over again which suggests there's a certain mindset within the company.

wingy · Oct 9, 2017

martcov said:
Do they do „White Honky Polish“ for white training shoes?

From Krakow?

shmmeee · Oct 9, 2017

Otis said:
Indeed. You can surely read anything into anything.

You calling me a nobhead?

shmmeee · Oct 9, 2017

I got banned from my favourite gaming forum for complaining about the complaints about a White PSP advert that had a white woman holding a black woman by the throat.

I think it’s all a bit “pool is racist because the black ball gets potted” personally. I’m generally pretty “right on” and used to get pulled up on stuff and after Id thought about it I’d agree in hindsight. These days it just seems ridiculous. I hope it’s just the idiot multiplier effect the Internet has. I’m not old enough for “this country’s gone to the dogs” yet.

Otis · Oct 9, 2017

dutchman said:
It's not a one-off though is it? That company has made the same gaffe over and over again.

Has it? I know nothing about that at all.

dutchman · Oct 9, 2017

Otis said:
Has it? I know nothing about that at all.

It's on the page you linked to!

Otis · Oct 9, 2017

dutchman said:
It's on the page you linked to!

Is it? Okay, will have a look.

All I saw was the story stating a black woman becomes a white woman. Thought that was dodgy, but then noticed that the white woman then became an Asian woman, at which point I thought there was not much wrong with it at all. I then posted the story up here. Didn't read the entire article.

Will look now.

skybluetony176 · Oct 9, 2017

Hard one this because if it had have been a white woman changing her top and turned into a black woman I doubt anyone would have battered an eyelid. However black people have spent decades if not centuries being marginalised as second best to white people so you can sort of see where the outrage has come from. Sort of.

Otis · Oct 9, 2017

skybluetony176 said:
Hard one this because if it had have been a white woman changing her top and turned into a black woman I doubt anyone would have battered an eyelid. However black people have spent decades if not centuries being marginalised as second best to white people so you can sort of see where the outrage has come from. Sort of.

But then a white woman into an Asian woman? White woman superior to black woman, Asian woman superior to white woman?

Gazolba · Oct 9, 2017

Otis said:
Dove apologises for 'racist' Facebook advertising campaign - Dove apologises for 'racist' Facebook advertising campaign

I read the story and at first my immediate reaction was that it was very dodgy. Black woman takes off her shirt to reveal a white woman underneath. This seems to be the ONLY thing the press have focused on.

When you see that the ad campaign though it is that of a black woman taking off her shirt and becoming a white woman and then of a white woman taking off her shirt and it being an Asian woman. Now for me that changes the complexion (no pun intended) of it completely.

Yeah, maybe clumsy advertising, but racist?

<snip>?

It's racist to publish any photo of a person unless they include a black person, a white person, a brown person and an asian person.
In addition:
Whenever they publish a photo of a person of one sex they should also include a person of the opposite sex.
Whenever they publish a photo of a good-looking person they should also include an appearance-challenged person.
Whenever they publish a photo of a tall person they should also include a short person.
Whenever they publish a photo of a slim person they should also include a 'real sized' person.
Whenever they publish a photo of a person with hair they should also include a bald person.

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