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PROMOTION NO PROMOTION (1 Viewer)

  • Thread starter thekidfromstrettoncamp
  • Start date Jul 17, 2016
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Orca

Well-Known Member
  • Jul 18, 2016
  • #71
Grendel said:
I get e mails as I logged onto their website to get ticket offers which I have shown on here. However I then automatically was assigned to them from two other sources.
Click to expand...
Yeah right. Of course you did......enjoy the egg chasing did you?
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #72
Otis said:
Yep, get all that. Will be hard to compete at their level, but a simple 'beat the goalie ' or 'meet the players ' would cost next to nothing.
Click to expand...
I was a fan anyway at the time, but I remember Trevor Gould coming to Potters Green fete way back when and I was so, so happy.

Really made my day, I was chuffed to bits and that was just because he was a real life Coventry City player.
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #73
Brylowes said:
That's just moronic, of course they should be out there promoting the club.
In my neck of the woods whenever there is a fate , fair etc Norwich and
Ipswich are all over it, and rightly so.
We go to grand national and international Beatles week in Liverpool every
Year and again the local clubs are always out in force.

When you say , I doubt the club has attended an event like this in its existence.
Well maybe there's a lesson to be learned here.
To suggest our history and standing in the community should mean the club
don't have to demean themselves by doing these sort of things is just very
Arrogant. I certainly don't think we have anything to be arrogant about, do you.
Click to expand...
Grendel is arrogant about everything isn't he?
 
Reactions: Iancro

Brylowes

Well-Known Member
  • Jul 18, 2016
  • #74
fernandopartridge said:
Yes, the club need to be engaging in the Beduff miners welfare club summer fete. It's world renowned.
Click to expand...
Arrogance!!
 

Grendel

Well-Known Member
  • Jul 18, 2016
  • #75
Otis said:
Where have I said that?

Ah, that's right, I didn't.
Click to expand...

Well you said minimal cost. Do you know how much an agency company to provide data capture charges?
 

italiahorse

Well-Known Member
  • Jul 18, 2016
  • #76
fernandopartridge said:
Yes, the club need to be engaging in the Beduff miners welfare club summer fete. It's world renowned.
Click to expand...

You need to get on the CCFC PR team you have exactly the right attitude.
 
Reactions: skybluetony176 and Brylowes

Grendel

Well-Known Member
  • Jul 18, 2016
  • #77
Otis said:
Grendel is arrogant about everything isn't he?
Click to expand...

I wouldn't be arrogant enough to assume I know how a marketing person works in an environment such as a football club without myself having any qualifications in marketing.
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #78
Grendel said:
Well you said minimal cost. Do you know how much an agency company to provide data capture charges?
Click to expand...
I have never even mentioned data capture.

Is this let's all play a game of making excuses what we can't do?

No-one is saying go crazy with it, just try and do as much as we can.

I would much prefer a beat RCC or Addai or Burge than a snazzy stand somewhere.

Simple can be effective.

If we are in completion with Wasps (and many people think we are) then we should be trying all we can.
 

Brylowes

Well-Known Member
  • Jul 18, 2016
  • #79
Otis said:
I have never even mentioned data capture.

Is this let's all play a game of making excuses what we can't do?

No-one is saying go crazy with it, just try and do as much as we can.

I would much prefer a beat RCC or Addai or Burge than a snazzy stand somewhere.

Simple can be effective.

If we are in completion with Wasps (and many people think we are) then we should be trying all we can.
Click to expand...
Out of those 3 I would prefer Burge please, as would fancy my chances.
 
Reactions: Otis

Otis

Well-Known Member
  • Jul 18, 2016
  • #80
Grendel said:
I wouldn't be arrogant enough to assume I know how a marketing person works in an environment such as a football club without myself having any qualifications in marketing.
Click to expand...
Who has said they know how a marketing person works?

Can you point me in the direction please.
 

Grendel

Well-Known Member
  • Jul 18, 2016
  • #81
Otis said:
I have never even mentioned data capture.

Is this let's all play a game of making excuses what we can't do?

No-one is saying go crazy with it, just try and do as much as we can.

I would much prefer a beat RCC or Addai or Burge than a snazzy stand somewhere.

Simple can be effective.

If we are in completion with Wasps (and many people think we are) then we should be trying all we can.
Click to expand...

The marketing department at the football club will be I would guess one individual. I've liaised with many retailers over the years who have similar turnover to CCFC and the department is one person - at best a marketing graduate.

The marketing budget will be very limited. The marketing person will have to look at fixed advertising (usually letters, text and DM) database management and database communication strategy (a difficult task unless the organisation has Kerridge or such like) promotions, events and VM strategy.

Awareness marketing is very challenging and even more so from a limited budget. It would, with respect, be absurd in my view to do any type of event unless you do it professionally, it would be shoddy and it would have negativity to the brand.

Let's look at this even then.

What is it you want to achieve? I assume it's an extension of the database. You have to, therefore, have some form of data capture mechanism. So if it's a young audience you are targeting you would probably offer a reduced JSB subscription if people give their details. You would want a reasonable demographic that fits the audience you are targeting and evaluate the numbers going, you would have to employ professional data capture staff as I can assure you non professional staff are hopelessly inept at this. You could, if it's a big event, offer a prize - free tickets to first game if you supply details.

All events cost and all events have to have financial evaluation to see if the cost and the cost in time justifies it.

Marketing isn't a walk in the park - especially on a small budget - it's complex and everyone who has zero idea of the profession thinks it's the simplest thing to do.
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #82
Don't think anyone has said it is simple have they?
 

Grendel

Well-Known Member
  • Jul 18, 2016
  • #83
Otis said:
Don't think anyone has said it is simple have they?
Click to expand...

You said simple can be effective and you don't need a "snazzy stand" - from my 25 years experience in marketing I would disagree.
 

italiahorse

Well-Known Member
  • Jul 18, 2016
  • #84
Grendel said:
You said simple can be effective and you don't need a "snazzy stand" - from my 25 years experience in marketing I would disagree.
Click to expand...

Otis said ....
Simple can be effective and you don't need a "snazzy stand"

From my 1 week of marketing at college, I would agree.
 
Reactions: Otis

Grendel

Well-Known Member
  • Jul 18, 2016
  • #85
italiahorse said:
Otis said ....
Simple can be effective and you don't need a "snazzy stand"

From my 1 week of marketing at college, I would agree.
Click to expand...

Which is why you drive around in a camper van and boast about it
 

skybluetony176

Well-Known Member
  • Jul 18, 2016
  • #86
Grendel said:
I get e mails as I logged onto their website to get ticket offers which I have shown on here. However I then automatically was assigned to them from two other sources.
Click to expand...

So basically you signed up to the Wasps website so you can provide them with free advertising on a CCFC fans forum.

And you call Italia and others Wasp fan boys. People in glass houses and all that.
 
Reactions: Brylowes and Orca

italiahorse

Well-Known Member
  • Jul 18, 2016
  • #87
Grendel said:
Which is why you drive around in a camper van and boast about it
Click to expand...


At this moment in time I do wander ??



5 minutes ago
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #88
Grendel is in full on argument mode today.

Seems to be arguing over something people are not arguing about.

It's laughable and of course he has to stick in the compulsory 'I know better than you stuff.'

This is a good thread, not an embarrassing one no matter how differently Grendel would like to dress it up.

Do you need data capture for a player to go into a school and just chat to the kids or take them for a sports session?

Well obviously you do, cos I of course haven't got 25 years of marketing experience.

25 years! That's almost a quarter of a century I believe.
 
Reactions: Brylowes

Moff

Well-Known Member
  • Jul 18, 2016
  • #89
Otis said:
Grendel is in full on argument mode today.

Seems to be arguing over something people are not arguing about.

It's laughable and of course he has to stick in the compulsory 'I know better than you stuff.'

This is a good thread, not an embarrassing one no matter how differently Grendel would like to dress it up.

Do you need data capture for a player to go into a school and just chat to the kids or take them for a sports session?

Well obviously you do, cos I of course haven't got 25 years of marketing experience.

25 years! That's almost a quarter of a century I believe.
Click to expand...

Don't you also need the availability of players? Were they available?
 

Orca

Well-Known Member
  • Jul 18, 2016
  • #90
Moff said:
Don't you also need the availability of players? Were they available?
Click to expand...

Yep. Not all the players were in Austria.


Sent from my iPhone using Tapatalk
 

Brylowes

Well-Known Member
  • Jul 18, 2016
  • #91
italiahorse said:
At this moment in time I do wander ??



5 minutes ago
Click to expand...
15 minutes ago there were 7 more camper vans pitched here, they've all
Just packed and left, I wonder why.
 

Otis

Well-Known Member
  • Jul 18, 2016
  • #92
Moff said:
Don't you also need the availability of players? Were they available?
Click to expand...
I will ask them. I am I'm a position to ask as I have 25 years of experience watching players.

I'm not talking about this one event mentioned in the OP, Moff, just talking generally.
 

skybluetony176

Well-Known Member
  • Jul 18, 2016
  • #93
It's good that the club do get out at school fete's and other summer events. Clearly they're not going to get to them all but I would ask how many do they do? Do they get outside of Coventry? Where can you find out where they're going to be and when?

Seems to me that getting out to a captive audience is pretty basic PR and something that the club should be taking full advantage of, especially in the summer months when there's no football on and an abundance of events to target. They could have a separate page on the official website stating where they're going to be and when, maybe they do this already. Can't say I've noticed though. Same for the official facebook page and twitter page.

All pretty basic stuff.
 

Nick

Administrator
  • Jul 18, 2016
  • #94
I think they were doing a fundraiser at a school not so long ago with the speedshot thing.

They and sbitc usually put it on social media
 

italiahorse

Well-Known Member
  • Jul 18, 2016
  • #95
Brylowes said:
15 minutes ago there were 7 more camper vans pitched here, they've all
Just packed and left, I wonder why.
Click to expand...

Planet Rock played loud ?
Works every time !!
 
Reactions: Brylowes

Grendel

Well-Known Member
  • Jul 18, 2016
  • #96
I take it back - clearly this event is perfect for demographic profiling

http://www.nuneaton-news.co.uk/party-park-huge-success/story-20285529-detail/story.html
 

Nick

Administrator
  • Jul 18, 2016
  • #97
Was it wasps charity or wasps that were there?
 
T

thekidfromstrettoncamp

Well-Known Member
  • Jul 18, 2016
  • #98
As far as know it was People in Action nothing to do with Wasps and Grendel can take the piss if he likes but if Wasps managed to interest just a handfull of kids that handfull are probably lost to CCFC.It is far easier to lose fan than gain them.
 
Reactions: Brylowes

Grendel

Well-Known Member
  • Jul 18, 2016
  • #99
thekidfromstrettoncamp said:
As far as know it was People in Action nothing to do with Wasps and Grendel can take the piss if he likes but if Wasps managed to interest just a handfull of kids that handfull are probably lost to CCFC.It is far easier to lose fan than gain them.
Click to expand...

So it's nothing to do with the council initiative that makes Rugby the city of Sport then?
 
T

thekidfromstrettoncamp

Well-Known Member
  • Jul 18, 2016
  • #100
Perhaps i'am a thick old gezzer but the invovlement of the council (Nuneaton and Bedworth) was our mayor trying to raise funds for a local charity.
 

Terry Gibson's perm

Well-Known Member
  • Jul 18, 2016
  • #101
Nick said:
Did you not get the car stickers letter?
Click to expand...

I did Nick but thought they might send me an email later as I always take the early bite option.
 

Nick

Administrator
  • Jul 18, 2016
  • #102
thekidfromstrettoncamp said:
As far as know it was People in Action nothing to do with Wasps and Grendel can take the piss if he likes but if Wasps managed to interest just a handfull of kids that handfull are probably lost to CCFC.It is far easier to lose fan than gain them.
Click to expand...
What do you mean nothing to do with wasps?
 
D

Deleted member 5849

Guest
  • Jul 18, 2016
  • #103
skybluetony176 said:
Where can you find out where they're going to be and when?
Click to expand...

That would be useful for them to shout about. They have a website that could easily have a 'what's coming up' section. If they're doing a lot atm, it'd also help shut up the perception that they're not...
 
Reactions: skybluetony176

Nick

Administrator
  • Jul 18, 2016
  • #104
Deleted member 5849 said:
That would be useful for them to shout about. They have a website that could easily have a 'what's coming up' section. If they're doing a lot atm, it'd also help shut up the perception that they're not...
Click to expand...

Just waiting on some final details then SBITC will be on here also promoting their stuff
 
Reactions: italiahorse, skybluetony176 and Terry Gibson's perm

Orca

Well-Known Member
  • Jul 18, 2016
  • #105
Nick said:
Just waiting on some final details then SBITC will be on here also promoting their stuff
Click to expand...

Whilst that's laudable, it's still not the club. No part of SBITC's remit is to promote CCFC, that's CCFCs job.

The club might put up players to go to SBITC events but it's not and never will be enough to just have that as your community effort.

I've also recently found out that SBITC are based at the Ricoh and pay their own rent.


Sent from my iPhone using Tapatalk
 
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