Our ticket prices for kids (2 Viewers)

Evo1883 · Aug 14, 2023

Was hoping Pete could ask for some justification from the ownership about the prices for kids , particularly for category a games , and how he thinks it will encourage families to come to matches..

I understand you can buy a JSB membership for 50 pound per child , but even with this it's still working out as 17 pound for an under 14 ..

25 pound is a despicable price for a child full stop and a discount shouldn't be tied to a membership worth 50 quid

We all accept adult price rises sure , but what's the justification for the kids being so extreme @Sky Blue Pete

For reference we are one of the leagues most expensive for kids

Cheers mate

Sky Blue Pete · Aug 14, 2023

Evo1883 said:
Was hoping Pete could ask for some justification from the ownership about the prices for kids , particularly for category a games , and how he thinks it will encourage families to come to matches..

I understand you can buy a JSB membership for 50 pound per child , but even with this it's still working out as 17 pound for an under 14 ..

25 pound is a despicable price for a child full stop and a discount shouldn't be tied to a membership worth 50 quid

We all accept adult price rises sure , but what's the justification for the kids @Sky Blue Pete

Cheers mate

I haven’t really got a hotline but will definitely raise this on the next forum

Evo1883 · Aug 14, 2023

Sky Blue Pete said:
I haven’t really got a hotline but will definitely raise this on the next forum

Well you have access we don't, and it would be appreciated .. cheers mate

Evo1883 · Aug 14, 2023

Away fans can't buy JSBs either so are stuck paying 25 quid at cat a which is frankly disgusting

Alkhen · Aug 14, 2023

Do JSB members get a reduction in single ticket prices this year? Wasn't announced when they started selling JSB memberships

shmmeee · Aug 14, 2023

I’d guess it’s because for years people have proudly talked about how they get in on kids tickets. So now we have to price kids tickets high.

Alkhen · Aug 14, 2023

Was waiting to get my kids membership as we don't live close enough to get season tickets but the reduced/free kids tickets really helped last season

Evo1883 · Aug 14, 2023

shmmeee said:
I’d guess it’s because for years people have proudly talked about how they get in on kids tickets. So now we have to price kids tickets high.

That's not really an acceptable reason to price kids out of matches , and all it takes is stewards to do their jobs

By kids I'm talking even a 5 years old- 25 quid

Sky Blue Pete · Aug 14, 2023

I’ve texted the club and asked for a comment and justification

shmmeee · Aug 14, 2023

Evo1883 said:
That's not really an acceptable reason to price kids out of matches , and all it takes is stewards to do their jobs

By kids I'm talking even a 5 years old- 25 quid

I know. I’ve dropped the kids tickets this year because of cost. Just think people using kids tickets has become so endemic and let’s be honest the stewards job isn’t to take on a coked up nobhead. When it gets to the point where it’s an open joke among the fans it’s probably something the owners aren’t going to take too kindly.

£10-15 would be enough but I guess it all depends on whether you can police it.

clint van damme · Aug 14, 2023

How do our prices compare to other clubs?

Alkhen · Aug 14, 2023

shmmeee said:
I know. I’ve dropped the kids tickets this year because of cost. Just think people using kids tickets has become so endemic and let’s be honest the stewards job isn’t to take on a coked up nobhead. When it gets to the point where it’s an open joke among the fans it’s probably something the owners aren’t going to take too kindly.

£10-15 would be enough but I guess it all depends on whether you can police it.

Couldn't they just make junior tickets a bright colour or something. They managed to check most tickets in the playoff games but it would be less of a faff if they were an obviously different colour. would work on printed or phone screen. Bright orange

ccfc1234 · Aug 14, 2023

Evo1883 said:
That's not really an acceptable reason to price kids out of matches , and all it takes is stewards to do their jobs

By kids I'm talking even a 5 years old- 25 quid

I am not sure they are priced appropriately either but I cant see the club doing a 180 now. To help out the fans I would be inclined give JSB members a special price match package price in areas outside the family zone, but I find it hard to be too critical as the family zone is sold out with many of those children paying about £5 a match which represents exceptional value.

shmmeee · Aug 14, 2023

I think also asking for any ticket reductions when we’re pretty much sold out if decent seats is a stretch.

Evo1883 · Aug 14, 2023

shmmeee said:
I think also asking for any ticket reductions when we’re pretty much sold out if decent seats is a stretch.

We can ask for a reason as to why we've priced kids the way we have , amd hope that it possilby influences prices next year, they are simply too expenive for young kids

shmmeee · Aug 14, 2023

Evo1883 said:
We can ask for a reason as to why we've priced kids the way we have , amd hope that it possilby influences prices next year, they are simply too expenive for young kids

Yeah I agree. For me at least U8/9 should be basically free.

Evo1883 · Aug 14, 2023

My other concern, is asking away fans who I know we aren't fond of , but who are travelling for over 3 hours, who have no opportunity of reduced price tickets .. 25 pound for their nippers .. crazy to me

A dad and his 7 year old son for example costs 62 pound and they've not even left the house yet .

We simply have to price under 14s better next season

clint van damme · Aug 14, 2023

shmmeee said:
Yeah I agree. For me at least U8/9 should be basically free.

As Whitney said, 'I believe the children are our future!'.

If we price them out of going at that age we risk losing them for good.

fernandopartridge · Aug 14, 2023

shmmeee said:
I’d guess it’s because for years people have proudly talked about how they get in on kids tickets. So now we have to price kids tickets high.

Those people will be unwilling to pay at all now so not sure it's any sort of win. It's a completely irrational pricing strategy.

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Alkhen · Aug 14, 2023

clint van damme said:
How do our prices compare to other clubs?

Just looked up some random teams :

Brum U16 tickets start at £5

Bristol City u12 £15 or £10 for members, u19 £20 or £15 for members

Stoke u11 £9, u15 £13, u18 £16

shmmeee · Aug 14, 2023

fernandopartridge said:
Those people will be unwilling to pay at all now so not sure it's any sort of win. It's a completely irrational pricing strategy.

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Not with current sales. I basically couldn’t get two season tickets together in any decent part of the ground this morning.

If we’re selling like that at these prices then the last thing you can all the pricing strategy is irrational.

What I think they did fuck up was the Family Zone, but ultimately the strategy is a limited number of cheap child tickets, not no cheap child tickets. And if they can fill the rest at the price they have then all the better. If anything I’d expect a Family Zone rise next year considering how quickly they went.

Evo1883 · Aug 14, 2023

shmmeee said:
Not with current sales. I basically couldn’t get two season tickets together in any decent part of the ground this morning.

If we’re selling like that at these prices then the last thing you can all the pricing strategy is irrational.

What I think they did fuck up was the Family Zone, but ultimately the strategy is a limited number of cheap child tickets, not no cheap child tickets. And if they can fill the rest at the price they have then all the better. If anything I’d expect a Family Zone rise next year considering how quickly they went.

I don't even think I'm asking for cheap tickets , just not ludicrous u14 matchday ticket prices

Johnnythespider · Aug 14, 2023

Evo1883 said:
My other concern, is asking away fans who I know we aren't fond of , but who are travelling for over 3 hours, who have no opportunity of reduced price tickets .. 25 pound for their nippers .. crazy to me

A dad and his 7 year old son for example costs 62 pound and they've not even left the house yet .

We simply have to price under 14s better next season

What about giving over an area of the away end as an away family zone

shmmeee · Aug 14, 2023

Johnnythespider said:
What about giving over an area of the away end as an away family zone

We could get rid of segregation and just put a block of kids between fans Even £1 tickets raises more revenue than netting!

shmmeee · Aug 14, 2023

Evo1883 said:
I don't even think I'm asking for cheap tickets , just not ludicrous u14 matchday ticket prices

Not in the grand scheme of things. Just saying as a business owner you’re asking to reduce the price of a product that’s selling very well, and that usually doesn’t go down well. As a fan I totally agree.

Sky Blue Pete · Aug 14, 2023

shmmeee said:
Not in the grand scheme of things. Just saying as a business owner you’re asking to reduce the price of a product that’s selling very well, and that usually doesn’t go down well. As a fan I totally agree.

Should be justified though

shmmeee · Aug 14, 2023

Sky Blue Pete said:
Should be justified though

It’s justified by the sales like all pricing strategies.

What are we really asking for? Would we we be happier with Family zone set at a price that meant it didn’t sell out and match day tickets were available there? Or at somewhere lower where it does sell out but high enough to subsidise tickets elsewhere?

Because the “we want kids” argument falls down when you can point to several blocks of Family Zone. So really the argument is we want a lower differential between Family Zone and standard kids prices. And be careful what we wish for there.

Old Warwickshire lad · Aug 14, 2023

It’s because of the arseholes not content with getting in on kids tickets, but then coming on here and fb and bragging about it.
Club must have been well pi**** off reading that.

theferret · Aug 14, 2023

This has absolutely fuck all to do with abuse of the system. How do all other clubs cope? Why are we always the outlier?

For reference, our £25 price for kids, regardless of age, is the most expensive in the league. By a mile.

Sunderland fans have rightly kicked off about this today. They need to follow through with their boycott threats, it's the only way this changes.

Evo1883 · Aug 14, 2023

theferret said:
This has absolutely fuck all to do with abuse of the system. How do all other clubs cope? Why are we always the outlier?

For reference, our £25 price for kids, regardless of age, is the most expensive in the league. By a mile.

Sunderland fans have rightly kicked off about this today. They need to follow through with their boycott threats, it's the only way this changes.

I wonder what doug would do it sunderland fans just didn't turn up?

Would he care

Mucca Mad Boys · Aug 14, 2023

To be frank, people taking the piss buying discounted tickets for people that should be full price paying has probably driven this. It appears the justification is based on data that a disproportionate amount of tickets being sold were concession/children’s and so on.

A middle needs to be reached, that said, the family zone is incredibly good value and the club should be encouraging families to go down the ST value.

The club is aspiring to be a premium brand, there ideally shouldn’t be many tickets available for general admission.

Sky Blue Pete · Aug 14, 2023

shmmeee said:
It’s justified by the sales like all pricing strategies.

What are we really asking for? Would we we be happier with Family zone set at a price that meant it didn’t sell out and match day tickets were available there? Or at somewhere lower where it does sell out but high enough to subsidise tickets elsewhere?

Because the “we want kids” argument falls down when you can point to several blocks of Family Zone. So really the argument is we want a lower differential between Family Zone and standard kids prices. And be careful what we wish for there.

At the moment I just want some justification from the club if that’s we deliberately made the season ticket price for kids low but have to recoup that in match day costs then ok

Evo1883 · Aug 14, 2023

Mucca Mad Boys said:
To be frank, people taking the piss buying discounted tickets for people that should be full price paying has probably driven this. It appears the justification is based on data that a disproportionate amount of tickets being sold were concession/children’s and so on.

A middle needs to be reached, that said, the family zone is incredibly good value and the club should be encouraging families to go down the ST value.

The club is aspiring to be a premium brand, there ideally shouldn’t be many tickets available for general admission.

Still think punishing genuine families for a few taking the piss is not the answer to this ..

Evo1883 · Aug 14, 2023

Sky Blue Pete said:
At the moment I just want some justification from the club if that’s we deliberately made the season ticket price for kids low but have to recoup that in match day costs then ok

I think the fact we don't have a price banding for non JSB under 14s seems strange in itself

theferret · Aug 14, 2023

Mucca Mad Boys said:
To be frank, people taking the piss buying discounted tickets for people that should be full price paying has probably driven this. It appears the justification is based on data that a disproportionate amount of tickets being sold were concession/children’s and so on.

A middle needs to be reached, that said, the family zone is incredibly good value and the club should be encouraging families to go down the ST value.

The club is aspiring to be a premium brand, there ideally shouldn’t be many tickets available for general admission.

It's got nothing to do with it, the price increases from last season are proportionate to the adult increases. Our cat A kids prices were the highest in the league last season too.

Our ticket prices for kids (2 Viewers)

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