Our social media (6 Viewers)

RobinsArmy · Feb 4, 2022

What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

Kilclines curly mullet · Feb 4, 2022

I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

CV22SBA · Feb 4, 2022

RobinsArmy said:
What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

AOM · Feb 4, 2022

Kilclines curly mullet said:
I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

I feel my soul leave my body every time I look at the Facebook comments, although I guess that applies to Facebook as a whole

Dickie · Feb 4, 2022

RobinsArmy said:
What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

Isn’t a lot of content hidden on iFollow?

SSB · Feb 4, 2022

Given our commercial staff run off a shoestring I think they do a pretty OK job.

Other clubs will inevitably have bigger marketing departments, so in turn they'll have greater scope to post more on their various channels.

Frostie · Feb 4, 2022

RobinsArmy said:
What are your thoughts on our social media presence?

Personally, I feel this is quite poor! You look at other clubs and they put out a ton load more than us. Things like

Pre-season training
Interviews with players
YouTube - pre/post interviews are awful
After training videos of players
New signings, just a short clip of the standard can’t wait to join, great club, big fan base

I feel like we need more engagement with the fans

Might want to have a look at this (read the whole thread)

Looks like some of the tweets have been deleted since the original post but essentially we have the most active & responsive social media team in the whole of the 92

Data links here:

JAM See · Feb 4, 2022

CV22SBA said:
I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

I view our lack of Twitter followers as a good thing.

We're all busy living in the real world.

SkyBlueMatt · Feb 4, 2022

Kilclines curly mullet said:
I think they deserve a medal with the amount of crap / stupid questions they have to put up with from some people.

When are the Southampton tickets on sale
We will let you know when we have the information

5 minutes later

When are the Southampton tickets on sale

I agree, they do fine. Just like our playing budget, our marketing budget isn't going to lower than 90% of clubs in the championship.

Every time the clubs tweets ticket news for an upcoming match, you can guarantee that some d*ckhead will reply asking whats the allocation, etc. JUST CLICK THE F*CKING LINK.

RobinsArmy · Feb 4, 2022

I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

SBT · Feb 4, 2022

Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

SSB · Feb 4, 2022

RobinsArmy said:
I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

Re your last point they do have a guy/the tools to cater for video content but as I mentioned, it's likely that there isn't the time or resource to conduct what you're asking.

The shooting and editing of the videos isn't a small task. It won't be a case of video and post, especially with regards to interviews or montages for example.

Also re the interviews you actually have to find a time when the players are free as well. Hornby or whoever won't just pull a player aside half way through training, point a camera in their face and ask what their favourite colour is.

shmmeee · Feb 4, 2022

SBT said:
Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

Can you post some examples of professional stuff from other clubs you’d like to see us emulate? I like our Twitter admin and think he’s great, but I don’t look at other clubs.

SkyBlueMatt · Feb 4, 2022

RobinsArmy said:
I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

It's not so much the cost, it'll be man power. It's not as simple as just taking a camera and recording, the amount of organisation, editing, meetings, meetings about meetings end up taking up a lot of time. Plus press releases, copywriting and getting things signed off. I'm not sure how big the marketing team is but I've worked within small teams in digital agencies for years and it always seems so simple but rarely is.

SSB · Feb 4, 2022

SBT said:
Whoever's running it is undoubtedly working very hard, but in terms of our content/output it's pretty amateurish compared to our peers, and hasn't really changed much since the League Two days.

Our commercial staff pretty much hasn't changed since the league two days. Not sure what people really expect.

ajsccfc · Feb 4, 2022

Direct fan engagement is one of things our club social media (Twitter at least) is great at, although some of the things they do patiently respond to make you quickly realise why a lot of clubs just schedule news posts and don't reply directly.

theferret · Feb 4, 2022

CV22SBA said:
I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

One thing that is noticeable is how any club that has played in the PL since 2011 generally has quite a high number of twitter followers as they gain huge numbers from overseas on promotion - although there are exceptions like Derby. I think Huddersfield went from 80K to 250K overnight when they went up. Stoke have 1M followers as they happened to be in PL when most people first joined twitter. Don't really think it says all that much about a club or size of fanbase.

Frostie · Feb 4, 2022

RobinsArmy said:
I should have highlighted YouTube is the only one really I go to.

Dont have twitter or Facebook.

incredible to see we are one of the top clubs posting on twitter, wonderif the content they put on there is decent, instead of commentary of games which most clubs put on there.

Agree we will be working on a shoestring with social media, but buying a camera and posting more videos of the content I mentioned shouldn’t cost that much (I would have thought) but on the whole the comments have made me re-think my own thoughts on our social media.
Thanks

Fair enough. As @shmmeee says if you have examples somebody could Tweet the club & ask. As the stats above prove you'll probably at least get a response!

ccfc1234 · Feb 4, 2022

We do well on the platforms we use but the younger generation are more on Ticktok than Twitter. Look at Arsenals Tictok page as an example of how it can be done really well.

RobinsArmy · Feb 4, 2022

I can only imagine how hard it is editing the videos, waiting for players to come out after a match or after training.

I don’t really know how to post on here any videos, but on YouTube today Everton have put some great videos of training (obviously it’s because of frank lampard) but I would love more stuff like that. See them having fun, training hard (can those two go together lol) but the like of Bristol city in ores season we’re pumping the videos out and you could see how hard they were working. Team talks from Nigel Pearson telling them how he wants them to be etc.

I will certainly be making a twitter account and looking on there, as I might see the stuff I am wanting to

Bertola · Feb 4, 2022

The matchday video's they release the day after the game are great. Just today on Twitter they've been doing a Social Q&A with Ben Wilson and Simon Moore too. They seem to have introduced training photo's recently too with plenty of fan interaction

Earlsdon_Skyblue1 · Feb 4, 2022

Can we blame Dave Boddy for this, or maybe even at a push, Oggy?

Mr Panda · Feb 4, 2022

Not that I've done a huge comparison but I think the match day minute by minute style tweets are better than other clubs I've observed.

If I'm not at the game or it's not on ifollow/TV those updates are the next best thing.

Except CWR I guess

FulltimeWum · Feb 4, 2022

JAM See said:
I view our lack of Twitter followers as a good thing.

We're all busy living in the real world.

Posted on a forum.

Wellington

skybluelee · Feb 4, 2022

theferret said:
One thing that is noticeable is how any club that has played in the PL since 2011 generally has quite a high number of twitter followers as they gain huge numbers from overseas on promotion - although there are exceptions like Derby. I think Huddersfield went from 80K to 250K overnight when they went up. Stoke have 1M followers as they happened to be in PL when most people first joined twitter. Don't really think it says all that much about a club or size of fanbase.

Further evidenced by Bournemouth having 600k Twitter followers despite having one of the smallest fanbases in the Championship.

chiefdave · Feb 4, 2022

I think the club do a great job and frankly its not a job I'd want with the idiots you have to deal with. Not really sure what else you're expecting. Sure the production values on some things could be better but lets face it most clubs can't manage a half decent ifollow feed so the chances of getting beautiful shot footage of training and interviews is slim.

speedie87 · Feb 4, 2022

CV22SBA said:
I think Twitter is pretty good and updated regularly but I don't see much on the other platforms.
One thing is for sure, our followers on Twitter (140K) are extremely low compared to other clubs and probably one of the lowest in the Championship. QPR (467K), Blues (373K), Derby (361K)

I noticed this a week or so ago when we played qpr and saw how many they had. I just assumed they had a lot left over their more recent premier league days

speedie87 · Feb 4, 2022

The 2 or 3 times I did have a question and i’d Checked their posts and articles first to check the answer wasn’t there the twitter guy replied to questions quickly with the answer each time

SBT · Feb 4, 2022

shmmeee said:
Can you post some examples of professional stuff from other clubs you’d like to see us emulate? I like our Twitter admin and think he’s great, but I don’t look at other clubs.

The biggest gap is on our video output - just look at any other Championship club's YouTube page.

Derby have longform features, match highlights packaged up with interviews (including for the academy and women's sides), in-studio panel discussions...

Huddersfield have ten-minute behind the scenes videos from matchday, full press conference replays, 20-minute preview shows for this weekend's game, training montages...

Those are just two random examples. By contrast we don't seem to have any video expertise on our social media team. Not blaming them, as they're clearly stretched and likely underpaid, and it's hardly the most important thing to me, but it's pretty obvious we have a L1/L2-standard operation in place.

shmmeee · Feb 4, 2022

Just had a look at our TikTok and while the first few are terrible they seem to be getting better.

Earlsdon_Skyblue1 · Feb 4, 2022

shmmeee said:
Just had a look at our TikTok and while the first few are terrible they seem to be getting better.

You go on TikTok?

Sky Blue Harry H · Feb 4, 2022

ccfc1234 said:
We do well on the platforms we use but the younger generation are more on Ticktok than Twitter. Look at Arsenals Tictok page as an example of how it can be done really well.

Two attempts at Tiktok - two different fails !!If we lose 2-0 tomorrow, it's an omen from your post. Tick tock, the clock is counting!

Alan Dugdales Moustache · Feb 4, 2022

What's Twitter ?

pusbccfc · Feb 4, 2022

It's not perfect, but considering the feeble budget towards it from the club is okay.

Let's not forget the guys in the team are being paid effectively minimum wage.

JAM See · Feb 4, 2022

Alan Dugdales Moustache said:
What's Twitter ?

No idea grandad.

It's all about the 'Gram for us, the yoot.

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