How are you defining 'big'. Coventry has a large female population, unfortunately they do subscribe in sufficient numbers either.
I don't necessarily mean that Coventry has a population of large females.
I've been doing a little digging regarding the relative price of watching the game.
A 1979 ticket v Man U, £1.80.
View attachment 3793
Had prices gone up in line with inflation, then for the 1976 ticket we'd now be paying £13.20 for that ticket.
If anyone has other figures they want to plumb into the analysis, I've used the inflation calculator here...
http://www.thisismoney.co.uk/money/...tion-calculator-value-money-changed-1900.html
There's also an article here, mostly about the Premier League, holds some relevance to us though...
http://www.theguardian.com/sport/da.../aug/16/premier-league-football-ticket-prices
Basically, regardless of the level played, it seems football has become far more expensive to follow in both relative and absolute terms.
(Edit: Just dug out an 1993 ticket too. Not sure if this will come over, but that was £10. That comes out at £18 at today's prices. Better, but this was for top flght football against Arsenal).
Good for you, me and about 27,000 others too. Maybe if prices were lower, there would be more Yeovil stubs floating around next week.
(These aren't, btw, my stubs. I was trying to find some historical data about our ticket prices, and I ended up trawling ebay. I wish I'd have kept mine now, some stubs seem to fetch a few bob).
Good for you, me and about 27,000 others too. Maybe if prices were lower, there would be more Yeovil stubs floating around next week.
(These aren't, btw, my stubs. I was trying to find some historical data about our ticket prices, and I ended up trawling ebay. I wish I'd have kept mine now, some stubs seem to fetch a few bob).
I did find an image of a ticket circa 67,It was to the value of ten bob.
extrapolated out at that time I reckoned It was equivalent to someone on Circa £25 K now paying around £13-£15 per match on an St scheme ,and IIRC a typical Car factory worker at that time may have been on around £27-£30 P.W. with Sat morn overtime .
I reckoned they both worked out around 2% of income ,of course that was for higher level football then,also nowadays most married folk have dual Income .
the failing that was potentially pointed out to me then ,was that I didn't know If It was a full value ticket ,but I'd wager it was.
I'm ahead of you Wingy (for the first time ever!). If you take average salaries from here...
http://www.measuringworth.com/datasets/ukearncpi/result2.php
And the relative cost of tickets, then (I think) compared to the average wage it was about 1.5% in 1976, and 2.3% in 2014 (assuming a ticket bought for 23 home games).
Average wage isn't actually a great indicator to my mind, because of the outliers that throw it out, but regardless ticket prices have gone up well beyond inflation, whilst wages generally haven't.
I assume you have based today's figure on RPI.
What if you base it on the percentage of increase in wages which need funding?
I know one player in the inaugural season of the premier league who earned. £250 a week. Tickets fund wages.
Average premier league wages are £30,000 a week and in 1992 it was £1,755
Terrific for PL footballers. It helps us how?
I've got an F.A cup ticket from 87 for £6
Well to be fair you made the link to wages not me. My season ticket is less than it was in 1998.
Well to be fair you made the link to wages not me. My season ticket is less than it was in 1998.
I cannot believe the forum is imploding again – and now it is over ticket pricing.
Well I am getting the usual statements of derision from, to quote one in particular, the usual suspects so what from a marketing perspective would you do?
Pricing
Pricing isn’t an isolated department in marketing and if it was it would maximise price and not lower it. To set a reasonable price you would benchmark other competitors in your industry to establish a “list price”
- Look at the average pricing structure in the League
- Look at the concession and children’s offers
- Analyse special offers that clubs may do
- Look at what they charge for on-line bookings and also postage and walk up charges
If you look at the pricing structure of most clubs, like it or not, they have done this as the pricing is almost identical. You would expect newly promoted clubs to have cheaper (they have) and Inner London to be higher (they are)
That is interesting as their crowd against Yeovil last week was 12,601. Their population is much higher.
I guess if our attendance is more than 12,601 there is little evidence the strategy has worked.
2. Acknowledge price points - £20 is clearly a psychological barrier
I assume by big he means compared to some other cities in the UK, I am not sure if this is statistically correct or not? However demographically we need to look at the Arsenal model, they have great support from all sections of the London communities. As for women do we do worse than other clubs?
I guess to to release any solid data on the above would never happen as it would be deemed sensitive?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?