Running until the end of the season, versions of the Another Local Great campaign will be released which celebrate:
- British GP at Silverstone
- Camping out at Billing Aquadrome
- Northampton TV Presenter Toby Anstis
- Loads of people making shoes
Tim Fisher, CCFC CEO, said:
"Until now, our marketing has focussed on selling tickets to the opening games at Sixfields, but we recognise that there is still a lot of work for us to do in order to build and maintain a new fan base in Northamptonshire, to add to our existing, loyal supporter base. This campaign, along with the work we are already doing in the local community with schools and football clubs, is another way we're hoping to engage with a new audience and turn them into fans."
I think the worry for CCFC and Fisher has to be that there is now a top level sports team competing for the same community interest as CCFC have attempted to attract. That new competition is prepared to throw considerable resource at it and many will be attracted by the glitz of it. Indeed the RFU will support them in doing so in much the same way the FA/FL support clubs. In fact the seeming re-emergence of CRFC adds to the pressure to choose between football and rugby.
Just as an aside to that if they have done community studies for the supposed new stadium will those financials be affected by the new community competition and if so how much.
If anything, I would think it would be a great idea if CCFC and CRFC somehow did something joint..
I think all the parties in this have always had a "PR machine" that is to some extent backed by external specialists ........ the differences have been how sophisticated it is and how effective it was is.
Usually the parties crying foul have already done the same
I think the worry for CCFC and Fisher has to be that there is now a top level sports team competing for the same community interest as CCFC have attempted to attract. That new competition is prepared to throw considerable resource at it and many will be attracted by the glitz of it. Indeed the RFU will support them in doing so in much the same way the FA/FL support clubs. In fact the seeming re-emergence of CRFC adds to the pressure to choose between football and rugby.
Just as an aside to that if they have done community studies for the supposed new stadium will those financials be affected by the new community competition and if so how much.
I think the PR Machine point was the fact it was denied when they were complimented on their PR / Marketing.
Does this campaign not seem ironic that just a few months ago they were called London Wasps?
The campaign is clearly bull, they've proven they don't care about the local community when they uprooted from their old one. Obviously the idiots will lap it up as it wasn't done by SISU.
Apparently everyone can afford to go to both now and if you can't afford it thats your choice according to some on here.
I would think that this will ruffle a few feathers for some
http://www.premiershiprugby.com/clubs/34453.php#.VKvGQU1ybcs
but isn't this the kind of thing a professional club needs to do to embed in to a community. Is it the sort of thing CCFC should be doing perhaps?
To be fair, with pretty much every ticket for Wasps games at The Ricoh being a freebie. everybody can afford to do both.
Isn't there also a danger that they will alienate their existing(London) Wasps fanbase even further by increasingly cutting the clubs ties to them?
Putting all your eggs into the hotbed of fanatical sports support in Coventry basket would seem a bit of a risky strategy to me.
Can anyone tell me where I can get hold of these free tickets because I seem to be the only person paying for mine according to this thread.
You have been getting ripped off then, they aren't hard to find at all.Can anyone tell me where I can get hold of these free tickets because I seem to be the only person paying for mine according to this thread.
Keep your eye on twitter.To Sick Boy I enjoy passionate discussion but fail to see how insults further the debate. To Nick it was a genuine question do you have evidence as has been stated on this thread that pretty much every ticket for Wasps games at the Ricoh are freebies.
I am well aware that many tickets particularly for the first match were given to schools and local rugby clubs intended for the youngsters to create a local following. Are you saying they are widely available still to other groups and if so who as I would like to know how to get hold of them.
To Nick it was a genuine question do you have evidence as has been stated on this thread that pretty much every ticket for Wasps games at the Ricoh are freebies.
I don't live or work in Coventry but have been offered free tickets to Wasps games on two occasions. They were offered to me by two separate companies, both based in London. People mistakenly thought as I was from Coventry I'd be interested in going.
My Dad also mentioned to me earlier in the week that he had been offered free tickets from one of the neighbours, preceding a rant about Wasps being in the city and how much coverage they are getting form the Telegraph and CWR.
To Sick Boy I enjoy passionate discussion but fail to see how insults further the debate. To Nick it was a genuine question do you have evidence as has been stated on this thread that pretty much every ticket for Wasps games at the Ricoh are freebies.
I am well aware that many tickets particularly for the first match were given to schools and local rugby clubs intended for the youngsters to create a local following. Are you saying they are widely available still to other groups and if so who as I would like to know how to get hold of them.
12,000 freebies for 3 of the first 4 games. I'd guess the Leinster match won't have any serious freebies since it's likely to be a high seller all on it's own. LV cup is a development competition and a chance to run out the 2nds, I'd guess a large number of freebies will have been given for that.
Same reason they're linking the LV cup game with the Leinster game, sell a few more tickets for a game that's unlikely to sell too much anyway.
To Sick Boy I enjoy passionate discussion but fail to see how insults further the debate. To Nick it was a genuine question do you have evidence as has been stated on this thread that pretty much every ticket for Wasps games at the Ricoh are freebies.
I am well aware that many tickets particularly for the first match were given to schools and local rugby clubs intended for the youngsters to create a local following. Are you saying they are widely available still to other groups and if so who as I would like to know how to get hold of them.
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