Jaguar originally were going to sponsor the stadium in 2005(?) as I recall but pulled out given market forces at that time. With the arena sponsorship due for renewal (2015?) I would speculate that with Jaguar Landrover being cash rich at this juncture Arena sponsorship may well follow soon- The Jaguar Landrover Stadium.. or abbreviated to JLS!!!......mmm :thinking about: maybe Arena is more appropriate.... JLA, yes that's better!!