Alistair Whelan it seems it crm executive and Scope has 4 people working for him
For a company with a turnover that is somewhere between £15m to £20m, is employing a couple of marketing assistants really that much of an expense (yes I know player wages swallow up most if not all turnover)?
The club will pay the Apprenticeship Levy - it could even have one more experience marketing person and a younger apprentice which'd cost buttons.
I don't disagree. Sisu chose not to pay that, I'm not disputing it. Could DB have said up the chain that investing in that would give good RoI? Yeah.
If you pay peanuts though, you get peanuts. If you have a younger apprentice as you state, would they be skilled enough to try and get supporters back over the phone? I'd said unlikely.
But I think I agree with almost all on this. Marketing hasn't been great, it's likely a resource issue with Sisu not wanting to pay for extra bodies in that department (regardless of what G thinks) and I hope the takeover creates something better. Not sure why that's hard to understand for some.
Alistair Whelan it seems it crm executive and Scope has 4 people working for him
I don't disagree. Sisu chose not to pay that, I'm not disputing it. Could DB have said up the chain that investing in that would give good RoI? Yeah.
If you pay peanuts though, you get peanuts. If you have a younger apprentice as you state, would they be skilled enough to try and get supporters back over the phone? I'd said unlikely.
But I think I agree with almost all on this. Marketing hasn't been great, it's likely a resource issue with Sisu not wanting to pay for extra bodies in that department (regardless of what G thinks) and I hope the takeover creates something better. Not sure why that's hard to understand for some.
there is 5 in the department - how many is needed?
They could probably just be integrated with automations set up to follow up with the other method of contact if unopened, not responded etc.Ideally I'd probably tailor the contact method to the demographic of the fan.
Older fans might prefer a call or email, younger fans would be more than content with a simple SMS.
I guess some are part time but this isn’t exactly a small number of staff
Somebody on there was in the year below mine at school.
Head of Football Operations: Mike Reid
WALLOP!
You often quote this price for Hyam. Where does it come from out of interest?SISU told him they refused or couldn’t provide anything extra to help the cash flow problem, so he had to sort it himself. How he went about that was up to him and he chose to phone Blackburn, who wanted Hyam earlier in the window, to offer the player at a basement price if it were paid all in one go.
£1.4 million
I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:
Sign Up | LinkedIn
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.www.linkedin.com
The club's profile is just as bad:
LinkedIn Login, Sign in | LinkedIn
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.www.linkedin.com
2 posts in 6 months
I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:
Sign Up | LinkedIn
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.www.linkedin.com
The club's profile is just as bad:
LinkedIn Login, Sign in | LinkedIn
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.www.linkedin.com
2 posts in 6 months
Perhaps not, they’re in marketingThat education was worth it then
You often quote this price for Hyam. Where does it come from out of interest?
Perhaps not, they’re in marketing
That’s really poor…. On every levelExactly.
When my mate was diagnosed with terminal cancer, I contacted the club after a few games of the season, and asked for the cost to upgrade the season tickets from block 19 to one of the corporate lounges. Simple enough question you would imagine. 2 customers willing to spend more money with the club just to get easier access to the seats. (he couldn't manage all the steps where we were).
Not even a reply, also after contacting them a 2nd time.
At the end of that season, we didnt bother renewing at all for the next season. No contact chasing us, asking us why etc etc.
Very poor
Guy year below me is James MaddisonSomebody on there was in the year below mine at school.
You should have let the Man Utd supporter know you were there with an early 2 feet off the floor old school tackle.Guy year below me is James Maddison, still despise that little shit running circles around me and my mates and cally park, and Allen Higgs.
They probably haven't got the right people in the right roles. Marketing means PR, CRM, customer engagement, customer acquisition, content creation, brand 'positioning' and even partnerships/partner activity. Re comms - it's actually really easy to scale that with relatively few people these days given the tech that's out there (automations, sequences etc)....just depends what the focus is. I would probably guess that their databases are a mess with various ticketing partner moves over the yearsI don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:
Sign Up | LinkedIn
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.www.linkedin.com
The club's profile is just as bad:
LinkedIn Login, Sign in | LinkedIn
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.www.linkedin.com
2 posts in 6 months
Guy year below me is James Maddison, still despise that little shit running circles around me and my mates and cally park, and Allen Higgs.
Exactly.
When my mate was diagnosed with terminal cancer, I contacted the club after a few games of the season, and asked for the cost to upgrade the season tickets from block 19 to one of the corporate lounges. Simple enough question you would imagine. 2 customers willing to spend more money with the club just to get easier access to the seats. (he couldn't manage all the steps where we were).
Not even a reply, also after contacting them a 2nd time.
At the end of that season, we didnt bother renewing at all for the next season. No contact chasing us, asking us why etc etc.
Very poor
Must have changed. When I invested in a CRM system, it was costed against the number of users, not the amount of contacts.
What was that?I wonder if what @better days heard will come to anything?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?