They would need to refund everybody who had paid the standard price also.
He owns CCFC now, he can absorb the costs if he wants to. If you want him to make as much money as possible out of it - even if it comes at fans’ expense - then that’s fine, but it’s not my priority.
It would reduce profit which is where transfer fees and higher players wages come from. In any case, are the ticket prices currently covering all operating costs? The hitherto increasing level of internal debt would suggest not.The only way the club loses money on a reduced ticket from the standard price is if the cost of providing the seat is not already absorbed
One thing, of many, the club is piss poor at is contacting people who no longer go. I've gone from being a season ticket holder to not being able to attend games. Not one call too see why or an offer of a cheap / free ticket
Fair enough my non-attendance is due to having to deal with family stuff so even if they offered something I couldn't go but there must be plenty of people on the database who just don't go anymore and could be persuaded back
Its a very basic thing to do and if they're missing things like that there's no chance they're sorting out much else
So how else was he supposed to fix the lack of funding issue if that was his only option? You would have been pissed if we had a points deduction for an unfit pitch. I am not defending him but the options he has had were always shit due to SISU controlling the cash flow.
Has anyone ever introduced you to the real world?That really shouldn’t be that difficult
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It would reduce profit which is where transfer fees and higher players wages come from. In any case, are the ticket prices currently covering all operating costs? The hitherto increasing level of internal debt would suggest not.
Has anyone ever introduced you to the real world?
Then you’re penalising the people who had supported us all season, to try and get fans who couldn’t give a shit. Shooting yourself in the foot thereWhy? The person made the choice to pay at that price
Well “maximising every revenue stream we have” would make him a lot of money as the club’s owner. Personally I’m not opposed to him absorbing the costs of say, deals on ticket prices, or subsidised travel to games, but you seem to feel maximising profits is more important.Where did I say anything about "him" making money?
Well “maximising every revenue stream we have” would make him a lot of money as the club’s owner. Personally I’m not opposed to him absorbing the costs of say, deals on ticket prices, or subsidised travel to games, but you seem to feel maximising profits is more important.
People talking about the marketing strategy being poor etc. Is DB at fault - maybe?
But, the club has been/is currently run on a shoestring budget as far as staffing levels go. There's simply not enough resource to do the things people have mentioned. To @chiefdaves point about no one contacting him as a lapsed ST holder - there's not currently enough resource to do things like that.
One thing that would be good with this takeover, is an investment in that side of the business. Get people in who can help connect club more with the fanbase. It does need it.
Well “maximising every revenue stream we have” would make him a lot of money as the club’s owner. Personally I’m not opposed to him absorbing the costs of say, deals on ticket prices, or subsidised travel to games, but you seem to feel maximising profits is more important.
Well “maximising every revenue stream we have” would make him a lot of money as the club’s owner. Personally I’m not opposed to him absorbing the costs of say, deals on ticket prices, or subsidised travel to games, but you seem to feel maximising profits is more important.
You don't need any resource to contact a lapsed customer. A cheap as chips CRM could do that and you could get an intern to programme the data
You don't need any resource to contact a lapsed customer. A cheap as chips CRM could do that and you could get an intern to programme the data
They have somebody who does that and a new CRM system?
You wouldn't even need to programme any data. Platforms such as Mailchimp pretty much takes care of all that for you now.
The data must be in their system somewhere. I have a supporter number and a ticket purchase history. You could probably even pay ticketmaster to provide you with the relevant email addresses and phone numbers
That side of the operation really needs looking at, are local companies being contacted about sponsorship & hospitality or is everything done on the basis of waiting for someone to approach the club?
The data must be in their system somewhere. I have a supporter number and a ticket purchase history. You could probably even pay ticketmaster to provide you with the relevant email addresses and phone numbers
That side of the operation really needs looking at, are local companies being contacted about sponsorship & hospitality or is everything done on the basis of waiting for someone to approach the club?
I tried to sponsor the club it’s a joke
The data must be in their system somewhere. I have a supporter number and a ticket purchase history. You could probably even pay ticketmaster to provide you with the relevant email addresses and phone numbers
That side of the operation really needs looking at, are local companies being contacted about sponsorship & hospitality or is everything done on the basis of waiting for someone to approach the club?
true I don’t like mail chimp personally as it can be received as spam but there’s no excuse - it’s not a resource issue just poor competency
true I don’t like mail chimp personally as it can be received as spam but there’s no excuse - it’s not a resource issue just poor competency
That side of the operation really needs looking at, are local companies being contacted about sponsorship & hospitality or is everything done on the basis of waiting for someone to approach the club?
So how else was he supposed to fix the lack of funding issue if that was his only option? You would have been pissed if we had a points deduction for an unfit pitch. I am not defending him but the options he has had were always shit due to SISU controlling the cash flow.
You don't need any resource to contact a lapsed customer. A cheap as chips CRM could do that and you could get an intern to programme the data
You wouldn't even need to programme any data. Software such as Mail Chimp pretty much take care of all that for you now.
Also, on this note. There's just not enough incentives to sponsor the club. The packages are basic and incredibly mundane. They just don't have the quality to think outside the box on this. I've spoken before to Commercial Managers from other Championship clubs about how they maximise ROI for their sponsors and it's clear from conversations I've had that the club is way behind in this regard.
How much extra cash would you estimate we’re missing out on?
Of course it's a resource issue. If you use a CRM system to auto-generate those emails, who follows up the responses? Who contacts Dave to get him to book a ST again.
Look, I get the hatred from you for DB...but it is still a resource issue. You need people to run effective marketing campaigns - someone of your calibre should know that. The club have been running on as few staff as possible as we've been 'cutting our cloth' accordingly. That doesn't mean that it's worked from a financial point of view and undoubtedly, the marketing has likely suffered.
The point still stands - hopefully this takeover will help re-engage with the fan base with a better strategy.
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