If people queued from 7am and still lost out they were not in the right queue!
There were a fair amount queuing but only the ones who turned up after 10 id say would have lost out (at a guess!). I was there at 8.50 and got one of the last 100 (so maybe more realistically id say anyone after 9.30/45ish)
Don't know why people queued up, I got mine at home, in the warmth, with a hot cup of tea, waking up at 8:50, only for my PC to freeze so I didn't get my tickets till 9:30ish, by which I was really pissed off with how unresponsive the server was!