CBS will have a box/boxes tied into the naming rights deal. Fraser's own the boxes. I'm not sure these companies having multiple boxes would yield the revenue you think it would.
Fraser's will have 4/5 of them. CBS and Jaguar will have a few. There's hardly that many to go round.
There are many ways of building customer relations and gauging pricing levels and phoning round customers doesn’t seem a good method to achieve either.
So we are still providing L2 prices!Notts county launched corporate boxes - £16 grand but does include pie and chips
You don't seem to have much of a clue on how to run a business. Alienating your customer base isn't a particularly great means of generating revenue.
If boxes were selling last year at £9k and this year at £25k, we would have to sell 14 to match the revenue. Surely that is doable.
Notts county launched corporate boxes - £16 grand but does include pie and chips
10% discounts here and there fine but not the prices they were.Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.
What percentage of the customer base are affected? What percentage of those will still have a relationship with the club, just it through buying a corporate box?You don't seem to have much of a clue on how to run a business. Alienating your customer base isn't a particularly great means of generating revenue.
And Birmingham City have boxes at £11K. What's your point?
Not trying to match it, just showing we need to sell at least 35% of boxes for it to be deemed a good commercial decisionso it’s gone from making more more to now trying to match last years revenue while in the meantime making many of the corporate fan’s disgruntled.
Notts county launched corporate boxes - £16 grand but does include pie and chips
Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.
I’m not sure JLR would be interested these days.Stadium sponsors and partners. They'll be in on it 100%.
JLR were just an example of a localish business that will be keen.
Do you have a corporate box?
If they had done that then current box holders would have been informed priorAs if people think they would hike the prices without gauging interest in the boxes at the new prices first.
Yeah great way of maintaining stagnant revenue.Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.
Again, what's your point?
I run a business and I haven’t a clue what you are so annoyed about
Well if you don’t then your interest in this very small percentage of fans is strange
Its a fairly small revenue stream vs season tickets isn't it?It's an important and disproportionate revenue source though and this is a big risk imo. I am free to question that even if it doesn't affect me directly.
What percentage of the customer base are affected? What percentage of those will still have a relationship with the club, just it through buying a corporate box?
I get it, it’s personally inconvenient for you, but the reaction on this thread is odd.
They are clearly aiming at a higher market and presumably have interested parties who they think will pay. Maybe they won’t sell and the pricing is too high. It’s DKs and the clubs gamble to make.
I would suggest it’s a fairly small revenue source.It's an important and disproportionate revenue source though and this is a big risk imo. I am free to question that even if it doesn't affect me directly.
Anyone mentioning people they know who won't be renewing their box are missing the point that this is the plan.
They want companies that'll use the boxes as corporate boxes instead.
Might flop but they know and are happy that most current holders won't renew.
That's a great recipe for ever decreasing profit margins especially as unlike most businesses there is not a way to grow new business while keeping all the current customers at the current pricing.Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.
It's not my argument, it's the clubs. They have talked about bigger and better companies in before.Christ. What companies from outside the area are going to spend on a box of a mid-table Championship club??
This argument is absurd.
Midtable? Are you still talking about Cov, or?Christ. What companies from outside the area are going to spend on a box of a mid-table Championship club??
This argument is absurd.
Mid table? I get you are emotional but we made the playoffs last year...Christ. What companies from outside the area are going to spend on a box of a mid-table Championship club??
This argument is absurd.
20 boxes at £25k each is half a mil. Less then 10% of season ticket revenue I reckon, although that’s without drinks purchases etc.I would suggest it’s a fairly small revenue source.
Worst case scenario they don’t sell any boxes:
Lose £360k from lost revenue of previous occupiers
best case they sell all boxes:
Earn £640k extra revenue compared to the prior year.
surely the potential upside outweighs the downside.
like David said we only have a finite number of boxes, so best to try and mark them up as high as possible.
Old pricing scheme would have been sub 5% of season ticket revenue, although I’m using rough numbers.20 boxes at £25k each is half a mil. Less then 10% of season ticket revenue I reckon, although that’s without drinks purchases etc.
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