This formal complaint regarding a significant and unpublicised change to the Season Ticket Terms and Conditions for the 2026/27 season I’ve just written to Nicola Ibbetson, Chief Business Officer, may be of interest to some on the forum. If you agree with my sentiments why not write to Nicola or Doug King yourself?
In the 2025/26 T&Cs, Section 7.1 stated that supporters may not sell or lend their Season Ticket for value. This wording allowed fans to pass their ticket to a friend or family member for free when they were unable to attend.
However, in the 2026/27 T&Cs, Section 7.1 has been altered to state that supporters may not sell or lend their Season Ticket for value or for free. This is a substantial change to supporter rights and removes a long‑standing flexibility that many fans rely on.
This change was not clearly communicated during renewal or purchase. Supporters were not informed that a key benefit — the ability to transfer a ticket for free — was being withdrawn. This is especially concerning given that many fans, including myself, have paid extra for Premium League Packages in previous seasons partly because the ability to share tickets made the cost worthwhile.
Furthermore, the club’s own Digital Ticketing webpage states that digital tickets “make managing and transferring tickets easier, providing greater flexibility when you are unable to attend a fixture.” This statement is now misleading and contradicts the new T&Cs.
The consequences of this change are already visible: large numbers of empty seats in areas normally filled by season ticket holders, despite announcing a high attendance. Supporters who cannot attend are now forced to leave their seat unused, reducing the atmosphere and penalising loyal fans.
I’ve requested the following:
In the 2025/26 T&Cs, Section 7.1 stated that supporters may not sell or lend their Season Ticket for value. This wording allowed fans to pass their ticket to a friend or family member for free when they were unable to attend.
However, in the 2026/27 T&Cs, Section 7.1 has been altered to state that supporters may not sell or lend their Season Ticket for value or for free. This is a substantial change to supporter rights and removes a long‑standing flexibility that many fans rely on.
This change was not clearly communicated during renewal or purchase. Supporters were not informed that a key benefit — the ability to transfer a ticket for free — was being withdrawn. This is especially concerning given that many fans, including myself, have paid extra for Premium League Packages in previous seasons partly because the ability to share tickets made the cost worthwhile.
Furthermore, the club’s own Digital Ticketing webpage states that digital tickets “make managing and transferring tickets easier, providing greater flexibility when you are unable to attend a fixture.” This statement is now misleading and contradicts the new T&Cs.
The consequences of this change are already visible: large numbers of empty seats in areas normally filled by season ticket holders, despite announcing a high attendance. Supporters who cannot attend are now forced to leave their seat unused, reducing the atmosphere and penalising loyal fans.
I’ve requested the following:
- A clear explanation of why this change was made.
- A justification for why supporters were not informed during renewal.
- Clarification on why the Digital Ticketing webpage continues to advertise flexibility that no longer exists.
- A review of this policy with supporter consultation.
- Consideration of reinstating free transfers for 2026/27 or providing compensation to affected season ticket holders.