For investors you may be right, but for fans (even after seeing through the bullsh*t) he is probably as bad as it can get.
We're talking about a guy who calls it soccer, talks about "franchise players" and has never seen a game at the Ricoh. He may be knowlegeable in business matters, he may be only doing a job, but if there is one thing likely to alienaite (sp?) what you currently have then it's someone with faux support pretending to be one of you and suggesting that they have knowledge of the game or how we are feeling.