There are a lot down here follow them (on social media at least)Plus most of the County of Durham follow them, let’s get the facts in place
I think the Brum one is a bit unfair….View attachment 30111
This is what needs to improve. This also excludes our huge catchment areas like Nuneaton and Leamington.
The average attendance is wrong… if we go by a full season sample it should be 20.3k.View attachment 30111
This is what needs to improve. This also excludes our huge catchment areas like Nuneaton and Leamington.
Home fans only the column title saysThe average attendance is wrong… if we go by a full season sample it should be 20.3k.
Surely Bristol figure is wrong. Higher population but similar attendance and somehow they are 2.5% up on us.View attachment 30111
This is what needs to improve. This also excludes our huge catchment areas like Nuneaton and Leamington.
Should be 3.97% for Bristol based on those figures.Surely Bristol figure is wrong. Higher population but similar attendance and somehow they are 2.5% up on us.
Agreed it should be better, if you could strip non Coventry located fans out it'd be even worse (though that's the case for a lot of other teams too)View attachment 30111
This is what needs to improve. This also excludes our huge catchment areas like Nuneaton and Leamington.
View attachment 30111
This is what needs to improve. This also excludes our huge catchment areas like Nuneaton and Leamington.
That’s the same for all clubs on that list though, and due to geography makes us look deceptively bad.
The official Coventry built up area has a population of 360k.
Sheffield has a built up area of 685k.
Bristol has a built up area of 617k.
Cardiff has a built up area of 447k.
Middlesbrough has a built up area of 376k.
In short that table is nonsense.
All it does is take the population of the local council borough, and ignores the surrounding area. So it’s making an assumption that all club’s supporters come from within the council borough that it plays in. Which of course is not true for any club.
Remember, if your definition of a town/city is based purely on its council area, then Nottingham Forest do not play in Nottingham. They play in West Bridgeford.
It's also true that you should never undervalue your product.Season tickets have risen in price. It goes without saying, that single tickets will rise in price also.
If there is no financial incentive to purchase a season ticket, far fewer will be sold.
Don’t think season tickets this season are cheap. Price for 16 year old grandson and me in block 19 has doubled.It's also true that you should never undervalue your product.
They did start to do this more around the city at the end of last season to be fair, so hopefully they build on that for next year.The figures for support from within the City are no suprise to me.Like i've said before when City are playing at home if you asked people 9 out of 10 would not even know they were.The marketing of our club is a joke. An odd advertising billboard in strategic places would not go a miss.
With all due respect billboards are so last century, there are many more ways to entice potential supporters nowadays but the best method of attracting new fans is winning matches.The figures for support from within the City are no suprise to me.Like i've said before when City are playing at home if you asked people 9 out of 10 would not even know they were.The marketing of our club is a joke. An odd advertising billboard in strategic places would not go a miss.
They did start to do this more around the city at the end of last season to be fair, so hopefully they build on that for next year.
Saying that, someone mentioned one billboard was for a game already played a week or so before...
disagree about billboards. We’ve got a very local market and there’s value in making sure people know when there’s a game on. Even if it’s just the one at the arena roundabout.
There was just an adver there.
disagree about billboards. We’ve got a very local market and there’s value in making sure people know when there’s a game on. Even if it’s just the one at the arena roundabout.
I bet those games were attended by people who go to games but cannot commit to a season ticket, knew the importance of those games just the same as any new ST sales will come from those people.I agree with shmmeee 1 at the CBS with next fixture on(plenty of views from passing traffic)and AOM tapping into students market.With all due respect billboards are so last century, there are many more ways to entice potential supporters nowadays but the best method of attracting new fans is winning matches.
You state that are marketing is a joke but how much marketing was needed for the Blues, Boro and Luton games?
I bet those games were attended by people who go to games but cannot commit to a season ticket, knew the importance of those games just the same as any new ST sales will come from those people.I agree with shmmeee 1 at the CBS with next fixture on(plenty of views from passing traffic)and AOM tapping into students market.
I don't care where the advertising is done but if you want new supporters let them know when you are playing.
This is one area that the club seemingly has consistently failed miserably at capitalising upon.
Given there's nearly 60k students between Coventry and Warwick Uni, more effective collaboration is needed to entice students to games. Same applies with the local colleges too.
The odd billboard would do little to garner interest unless they were marketing a specific deal but striking up relationships with local institutions to see how the club could use its reach within the area to help them with their specific goals is a pretty simple concept.
The point of a billboard isn’t to garner new interest, it’s to keep us in mind when people who turn up to one or two games a season wonder what to do with their weekend. Everyone in the city should know when our next game is and a static information display is the cheapest and easiest way to achieve that. Doesn’t mean other routes can’t be taken to bring in new supporters.
The Sky Blue Tavern could play its part in this too, student nights / offers etcThis is one area that the club seemingly has consistently failed miserably at capitalising upon.
Given there's nearly 60k students between Coventry and Warwick Uni, more effective collaboration is needed to entice students to games. Same applies with the local colleges too.
The odd billboard would do little to garner interest unless they were marketing a specific deal but striking up relationships with local institutions to see how the club could use its reach within the area to help them with their specific goals is a pretty simple concept.
Maybe, maybe not…..it suddenly becomes £70 for a couple. Not going to lie that’s a lot of money to me these days. And as we all know that’s just the start of your spend that day.That applies to all of our fixtures, not their pricing categorisation. The Sunderland and Norwich games were on TV at lunchtime which would have had some impact on the crowds.
I'm not suggesting prices should be increased btw. I just don't think it would impact on somebody's decision to attend if the Cat A price went up £2. If they paid £33 they'll almost certainly pay £35. If they wouldn't pay £33 they certainly wouldn't pay £35.
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