D
Deleted member 5849
Guest
In all the talk of revenue streams, diversifying, anchor tenants and the like, the intangibles tend to get missed out.
That football stadiums are known by the roads around them, the journey to them, the heroes within them and the villains too.
These are the intangibles that go into making a football club, its identity, its being, its very essence.
And while in the modern age football clubs look for revenue it's worth remembering that within there, this can't be at the sacrifice of identity, where the football club is central to its home.
This is the problem with modern football, it becomes about sponsorship deals, the bottom line, the desire for a quick deal. And in that quest for the deal, the very essence of being, the brand value that allows those deals to happen, gets eroded.
A home for a team, a team for a home, and a central being that allows people to know who plays there, and where they play... that's for a better long term future.
For without identity, we are nothing.
That football stadiums are known by the roads around them, the journey to them, the heroes within them and the villains too.
These are the intangibles that go into making a football club, its identity, its being, its very essence.
And while in the modern age football clubs look for revenue it's worth remembering that within there, this can't be at the sacrifice of identity, where the football club is central to its home.
This is the problem with modern football, it becomes about sponsorship deals, the bottom line, the desire for a quick deal. And in that quest for the deal, the very essence of being, the brand value that allows those deals to happen, gets eroded.
A home for a team, a team for a home, and a central being that allows people to know who plays there, and where they play... that's for a better long term future.
For without identity, we are nothing.