Their figures don't include revenue from Champions League and stuff though also the bigger they become the more investment they will get and they will get more sponsors and stuff
Simple Paxman - they cook up dubious sponsorship deal like the stadium naming one certain in the knowledge that uefa lack the balls to do anything about it. Uefa are going to throw the big teams, who are the major overspending, out of the champions league and lose tv revenue? Dream on - at worst it will be a fine which they can well afford. Especially now that one of the worst offenders are Paris st germain - a French team - it was an issue for platini when it was English teams but his zeal may now fade a bit.
Well if they dont ban them then they are bigger fekin joke than the clown in charge. What you need to remember though is a certain frenchman has balls and when he eventually takes over things will change.