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It's an important and disproportionate revenue source though and this is a big risk imo. I am free to question that even if it doesn't affect me directly.

What does you owning a business have to do with anything?

Again, what's your point?

And Birmingham City have boxes at £11K. What's your point?

Anyone who has owned a business or worked in one will know that rewarding customer loyalty with price breaks or preferential deals in order to maintain the relationship is commonplace. People on here genuinely struggling with this concept.

CBS will have a box/boxes tied into the naming rights deal. Fraser's own the boxes. I'm not sure these companies having multiple boxes would yield the revenue you think it would.

I haven't seen anyone suggest that prices should be kept at current levels, there is universal acceptance they needed to rise. It's an eye-watering hike though, and it has been delivered late and with no consultation. Of course, all the boxes sell out and you'll be free to say I told you so.

The target audience is exactly the same. It is local business. Also, nobody has said the club owe anybody anything. Argue the points being made, not those you have made up in your head

No, it's good business. There are only 30 odd box holders and when a company I worked for had a box, Tynan was on the phone every 10 minutes. Imagine a business consulting with their customers ahead of a 200% price increase, how bonkers is that 😂

No, they have had one season of cheap prices. The post COVID season was always going to be cheap, many clubs offered big discounts, and many companies had paid for a box the previous season that they hadn't used once. They had to take that into account. Last season there should have been a...

Tbf, there are only 150 seats available for the Mill membership, and the other seat maps haven't altered much all day. Very little available anyway owing to st reserves, so very difficult to gauge uptake.

And? So what. People will pay for big occasions, they won't pay that for a mighty mid table clash with Stoke City in November. We saw that with the shocking turnout against Burnley. It's about balance. A hike in matchday prices will make us potentially the most expensive ground in the league for...

That is not what he is saying. It the the level of increase in one hit that is the issue. Some weird takes on here. People positively delighted that the local businesses that have stuck with the club through dark times (while many on here were nowhere to be seen) have been hit with 200%...

100% this. People have this weird notion we've been paying cheap prices, we haven't. Even ST prices last season were par for the league.

No company, outside of marquee club sponsors, gets a box at a Championship club and uses it for commercial reasons expecting it to yield a return. I worked for two companies who had a box in the early Ricoh years. Almost never invited a client. It was nothing more that a perk, a treat for the...

Prices were clearly too low, but the price hikes could have been staggered over a couple of seasons. As has been stated, the facilities are shite and why have these prices been delayed beyond the point that people could have bought a PL package instead? I know some people come out in a rash...

Yeah, it's on the graphic posted. They got crowds of below 17K also. He was talking about the season average which was 29K. Crowds generally pretty woeful back then. Wolves averaged 4K for a season around that time with gates at Molineux of around 2500 on occasion. Even in the 90s, I was at...

Wow, really surprised to hear that. Must take up so much of your time. I understand how you'd need to set up those benefitting with supporter numbers in advance, but I really thought the club would have made this much easier for you.

You don't have to stand at the window and order these one by one I hope? I like to think you get to sit down with someone over a brew and they make this easy as easy as possible for you?

I think you'd be surprised how much we could sell if there was stuff worth buying. Went into the club shop in town yesterday, 'garbage' is being kind. Probably the worst selection of casual wear I've ever seen. Outside of the Hummel replicas, we're still a tinpot operation. Club has taken huge...