Recent content by Charlotte027

Thank you to everyone that has completed it, much appreciated. As for the issue mentioned above, I will alter it now thank you. I did pilot the study before releasing it and over 100 people have responded and you are the first to bring this to my attention but I did try and eradicate problems...

Of course, once I have got all the results in I will let you know the outcome. But yes that is exactly the problem with sponsorship, very few companies do any research before investing a huge amount of money. Research could also help clubs generate further investment if they were actually able...

Thanks for completing. Jack you are correct brand awareness is one of the major objectives of sponsorship but so is improved brand image (the nature of my study) so rather than me being interested in purchase intentions of fans i.e if your are likely to go and use the service my study focuses...

Thank you :)

Thank you!

Hi everyone, I know you will probably get quite a few questionnaires posted on here but if you have a spare 5 minutes, it would really be appreciated. I am currently in the middle of my undergraduate dissertation to explore football fan's perception of sponsorship and how this in turn...